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# Recycled Carbon-Made Jackets
lululemon Unveils a Jacket Made Partially from Captured Carbon

By Kanesa D | Published 2024-07-18 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/lululemon-3
References: [esgtoday](https://www.esgtoday.com/lululemon-launches-first-ever-product-made-with-new-recycled-polyester-captured-carbon/) & [shop.lululemon](https://shop.lululemon.com/en-ca/)

![Recycled Carbon-Made Jackets](https://cdn.trendhunterstatic.com/thumbs/540/lululemon-3.jpeg)

[lululemon](https://www.trendhunter.com/trends/lululemon-x-erewhon) is transforming its production practices by opting for a more sustainable approach. The brand's new Packable [Anorak](https://www.trendhunter.com/trends/the-natura-collection) jacket is composed of [enzymatically recycled polyester](https://www.trendhunter.com/trends/unifi) and captured carbon, aligning with the company's goal of shifting to 75% recycled polyester. Furthermore, the brand is dedicated to making 100% of its products "with preferred materials, or those with improved environmental or social sustainability outcomes and impacts compared to conventional production, and end-to-end solutions to advance a circular ecosystem by 2030."

The innovative polyester used in this jacket is created through a blend of advanced bioprocessing technologies. Samsara Eco, a leader in enzymatic recycling, plays a crucial role in this process. Combining this with LanzaTech's captured carbon material, lululemon's Packable Anorak jacket is one of the newest examples of a modern fashion brand putting in substantial effort to create circular products.

Image Credit: lululemon athletica

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 23% | Activity: 27% | Freshness: 26%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Circular Fashion:** Circular fashion emphasizes creating products with lifecycle sustainability in mind, reducing waste and conserving resources.
- **Enzymatic Recycling:** Enzymatic recycling leverages biological processes to decompose and repurpose existing materials, promoting innovative recycling methods.
- **Carbon Capture Materials:** Carbon capture materials use advanced technologies to transform atmospheric carbon into valuable raw materials, significantly mitigating carbon emissions.

### Sectors Adopting This

- **Sustainable Apparel:** The sustainable apparel industry focuses on creating clothing with minimal environmental impact, fostering a market for eco-friendly fashion.
- **Bio-manufacturing:** Bio-manufacturing utilizes biological systems for production, offering new frontiers for making eco-friendly and efficient products.
- **Carbon Utilization:** Carbon utilization explores ways to convert captured carbon into useful products, supporting the development of a circular economy and reducing atmospheric CO2 levels.

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