# Delicate Neon Fashion Photography The Lulu Pre-Spring 2014 Campaign Boasts an Ethereal Appeal By Ashley Noelle Lesiak | Published 2014-02-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lulu-prespring-2014 References: [frankiebatista.tumblr](http://frankiebatista.tumblr.com/post/73796152532/lulus-neon-pre-spring-2014-ad-campaign-by-frankie) & [lulus](http://www.lulus.com/categories/1610/optics-attract.html) The new Lulu Pre-Spring 2014 campaign apparently took place in the world's prettiest rave. Soft light and delicate pink neon signs add a calming atmosphere to this lovely [spring fashion spread](https://www.trendhunter.com/trends/reformation-spring-2025). Shot by photographer Frankie Batista, this calming, cute shoot looks like it was taken in a blissfully mellow night club. The most important thing about this Lulu Pre-Spring 2014 fashion shoot is, of course, the clothing. These garments look like what party girls might wear when they go to heaven. The line includes lots of [light whites and pastels](https://www.trendhunter.com/trends/vowels-1). There are a number of white dresses mixed in with [pretty pastel sweaters](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) and a couple of casually cool jackets. The most interesting piece by far is a light pink jumpsuit with a metal piece belt. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 99% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Soft Neon Fashion:** There is an opportunity to explore more soft neon fashion photography as soft neon adds a calming atmosphere to fashion photography - **Ethereal Fashion Spread:** There is an opportunity to explore more ethereal fashion spreads to attract the attention of young consumers. - **Pretty Rave Fashion:** There is an opportunity to create more rave fashion campaigns with a calming and cute look, adding soft neon signs to set the scenic background. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can benefit from creating an ethereal, calming and rave-inspired collection - **Photography Industry:** The photography industry can benefit from creating a new movement of delicate fashion photography with the use of soft neon - **Marketing Industry:** Influencers, advertisers and companies can create calming and cute campaigns inspired by rave culture using soft neon for their branding ## Related on Trend Hunter - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)