# Provocative Playground Portraits ‘Lullaby' by Willy Vanderperre Tells a Twisted Story By Corinne Guirgis | Published 2011-09-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lullaby-by-willy-vanderperre References: [piecesnmelodies](http://piecesnmelodies.com/2011/09/14/lullaby-by-willy-vanderperre-love-magazine-aw-2011-12/) & [fashiontography.blogspot](http://fashiontography.blogspot.com/2011/08/lullaby-by-willy-vanderperre.html) There's nothing childlike about photo series ‘Lullaby’ by Willy Vanderperre. The shoot, which will be feautured in Love Magazine's 6th issue, takes to the playground to tell a [dark and twisted fashion story](https://www.trendhunter.com/trends/dirty-looks) using sporadic shades of color, extravagant makeup and eerie snapshots. Since its debut, Love Magazine has been celebrated in the fashion and media world for its [avant-garde, fashion forward shoots](https://www.trendhunter.com/trends/day-3-capsule-2) and Vanderperre's series fits right into the peculiar body of works that have infiltrated the mag's pages and changed the face of fashion. Male model Guerrino Santulliana is featured alongside Tatiana Cotliar, Querelle Jansen and Colinne Michaelis in sizzling stylistic selections chosen by Olivier Rizzo. **Implications** - Though major publications such as [Vogue](https://www.trendhunter.com/trends/no-rules-club) that have been around since fashion's inception are still a trusted source for the evolution of style, the younger generation of fashionistas have broken free of convention. The increasing thirst for more individualistic apparel on part of the young generation has created a rising interest in smaller, more niche publications that showcase the progressive shift in fashion that is reflective of a greater societal shift in ideals. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 40% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Playground Fashion Photography:** Vanderperre's 'Lullaby' photo series adds a twisted twist to traditional fashion photography by using playground as the background. - **Individualistic Fashion:** The increasing demand for individualistic apparel has created a trend towards niche publications and unconventional fashion photography. - **Avant-garde Fashion Shoots:** Love Magazine's avant-garde and fashion forward shoots have changed the face of fashion, inspiring a younger generation of fashionistas. ### Where This Applies - **Fashion:** The fashion industry can take inspiration from Love Magazine's avant-garde shoots and Vanderperre's unconventional playground fashion photography in creating innovative and unique fashion collections. - **Photography:** Photographers can explore unconventional backgrounds such as playground for fashion photography and experiment with makeup and color to create a unique twist to traditional photography. - **Publishing:** Smaller, more niche publications can cater to the increasing demand for individualistic fashion and showcase avant-garde fashion shoots like Love Magazine to attract a younger generation of readers. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Runway-Inspired Fashion Dolls](https://www.trendhunter.com/trends/luv-fashion-doll.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Fantastical Hyper-Utility Fashion Liness](https://www.trendhunter.com/trends/dirty-dirty-jobs.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md)