# Digital Eye Makeup Lulin Ding Digitized Eye Shadow Project Merges Beauty and Tech By Carly Foy | Published 2011-05-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/lulin-ding References: [notcouture.notcot.org](http://notcouture.notcot.org/post/8462/) & [dlulin](http://dlulin.com/projects/digital-eyeshadow/) Designer Lulin Ding has created an ultra cool way to go makeupless. Her design project, Digitize Eyeshadow, is amazing. Lulin Ding created an [LED light project](https://www.trendhunter.com/trends/skin-tech) that turns on and off with the blinking of an eye, to replace traditional [eye shadow](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends). The fact that eye makeup is typically seen when the eyes are closed was the inspiration behind Ding's incredibly interesting digital art project. Lulin Ding says of her project, "[The] inital decision to use the light to paint the eyelids when you blink and close your eye. To digitize the object even more and I programmed the individual LEDs to vary their brightness." The Digitize Eyeshadow project is a must-see for any [fashion lover and tech geek](https://www.trendhunter.com/trends/lipstick-mechanical-keyboard). ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Digitized Makeup:** There is a growing trend towards digitizing makeup, incorporating technology into beauty products and opening up a new market for tech-driven cosmetics. - **Smart Beauty:** As more beauty products become smart, incorporating features such as LEDs and sensors, the beauty industry has an opportunity for further development in the field of tech-driven cosmetics. - **Augmented Reality Makeup:** As virtual makeup apps become increasingly popular, the development of augmented reality makeup could become a natural evolution of this trend. ### Industries Being Reshaped - **Beauty:** The beauty industry has an opportunity to incorporate more technology into their products to keep up with the digitized makeup trend. - **Tech:** The technology industry has an opportunity to partner with the beauty industry to create more smart beauty products and accessories. - **Retail:** With the growing trend of digitized makeup and smart beauty products, there is an opportunity for retail stores to incorporate more tech-driven cosmetics into their offerings. ## Related on Trend Hunter - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Mixed-Reality Makeup Studios](https://www.trendhunter.com/trends/mixed-reality-makeup.md) - [Mood-Based Makeup Mirrors](https://www.trendhunter.com/trends/loreal-mood-mirror.md) - [AI-Backed Makeup Apps](https://www.trendhunter.com/trends/estee-lauder-companies.md) - [AI-Enhanced Eye Patches](https://www.trendhunter.com/trends/hyper-rejuvenating-eye-patch.md) - [GenAI Makeup Solutions](https://www.trendhunter.com/trends/wannabeauty-ai.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [AI-Powered Beauty Consultants](https://www.trendhunter.com/trends/twinit-ai-makeup.md) - [Color-Shifting Smart Press-Ons](https://www.trendhunter.com/trends/ipolish.md)