# Sitcom-Themed Coffee Beans Scott Patterson of Gilmore Girls Helped Create a Luke’s Diner Blend By Katherine Pendrill | Published 2024-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lukes-diner-blend References: [elitedaily](https://www.elitedaily.com/lifestyle/gilmore-girls-coffee-reviews-scott-patterson-line) & [instagram](https://www.instagram.com/p/C3N5CRHy0SQ/?hl=en)  Scott Patterson (aka Luke Danes from '[Gilmore Girls](https://www.trendhunter.com/trends/gilmore-girls-advent-calendar)') has teamed up with Warner Bros. to release three new coffee blends inspired by the iconic show, including a Luke’s Diner Blend. On Gilmore Girls, Patterson played the coffee-slinging owner of Luke’s Diner, which means coffee was a big part of the role. Since then, Patterson has launched his very own coffee brand, [Scotty P’s](https://www.trendhunter.com/trends/scotty-cameron-b3-triple-black-design-ltd-putters) Big Mug Coffee, and now this brand has joined forces with Warner Bros. to get some Gilmore Girls coffee out the door. In all, there are three sitcom-themed blends for fans to enjoy: Luke’s Diner Blend (a medium roast), Dragonfly Inn Talk Fast Blend (an extra caffeinated blend), and Stars Hollow Signature Blend (a light roast). The co-branded coffees are currently available from the [Warner Bros. Studio Store](https://www.trendhunter.com/trends/international-delight-manhattan-hazelnut-mocha). Image Credit: Warner Bros. Studio Store ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 83% | Activity: 94% | Freshness: 21% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Sitcom-inspired Coffee Blends:** Opportunity for entertainment brands to collaborate with coffee companies to create themed blends for avid fans. - **Celebrity-branded Coffee Products:** Potential for celebrities to capitalize on their on-screen identities by launching coffee brands inspired by their iconic roles. - **Nostalgia-driven Product Collaborations:** Emergence of partnerships between entertainment studios and consumer goods companies to bring nostalgic products to market. ### Sectors Adopting This - **Entertainment Merchandising:** Unique crossover opportunities for entertainment studios to expand their merchandise offerings into the food and beverage sector. - **Celebrity-endorsed Food and Beverage:** Rise of celebrity-owned food and beverage brands leveraging their pop culture personas to attract dedicated fan bases. - **Cross-promotion in Retail:** Growing trend of cross-promotional collaborations between entertainment properties and retail outlets to create exclusive products for consumers. ## Related on Trend Hunter - [Sitcom-Themed Coffee Collections](https://www.trendhunter.com/trends/bean-box-seinfeld-coffee-collection.md) - [Sci-Fi Coffee Brews](https://www.trendhunter.com/trends/scifi-coffee-brews.md) - [Cartoon-Inspired Coffee Blends](https://www.trendhunter.com/trends/punk-bunny-coffee-1.md) - [TV Show Latte Pop-Ups](https://www.trendhunter.com/trends/latte-larrys.md) - [Sitcom-Inspired Coffee Creamers](https://www.trendhunter.com/trends/international-delight-manhattan-hazelnut-mocha.md) - [Sitcom-Inspired Coffeehouses](https://www.trendhunter.com/trends/central-perk-coffee-co.md) - [Coffee Lover Holiday Collections](https://www.trendhunter.com/trends/coffee-lover-holiday.md) - [Ghost Show-Themed Coffees](https://www.trendhunter.com/trends/pop-culture-coffee.md) - [Actor-Approved Coffee Companies](https://www.trendhunter.com/trends/happy-coffee.md)