# Naughty Fonts Luke Lucas Typography Gets Down and Dirty to Promote Safe Sex By Meghan Young | Published 2009-12-03 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/luke-lucas-typography References: [lifelounge](http://www.lifelounge.com/blog/Luke.aspx?id=11199) I’ve never been one to write about fonts of any kind because, frankly, I had no interest in them—that is, until this [Luke Lucas typography](https://www.trendhunter.com/trends/adobe-acrobat). I may not be the target market for this raunchy creation (I’m not male nor am I cheating on my significant other), but, seriously, who wouldn’t take a second look at this thing? Commissioned by Y&R, the Luke Lucas Typography is for an [advertising spot on MTV](https://www.trendhunter.com/trends/mwcurated) advocating [safer sex](https://www.trendhunter.com/trends/goat-condom). Take a look at the gallery to see all the action. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 88% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Raunchy Advertising:** Opportunity to disrupt traditional advertising with provocative content that grabs attention. - **Typography Innovation:** Opportunity to explore unconventional typography to create unique brand identities. - **Safe Sex Promotion:** Opportunity to drive awareness for safe sex practices through creative marketing campaigns. ### Sectors Adopting This - **Advertising:** Opportunity to disrupt traditional advertising methods with provocative content that engages consumers and drives conversion. - **Design:** Opportunity to innovate graphic design with unconventional typography approaches that create unique brand experiences. - **Public Health:** Opportunity to drive awareness for safe sex practices and related health issues through creative marketing initiatives. ## Related on Trend Hunter - [Typography Food Campaigns](https://www.trendhunter.com/trends/pumpui.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Typographic Matchmaking Games](https://www.trendhunter.com/trends/font-connectoin.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Instant Noodle-Crafted Fonts](https://www.trendhunter.com/trends/times-new-ramen.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Toddler-Focused Typography Books](https://www.trendhunter.com/trends/my-first-book-of-fancy-letters.md)