# Drenched Demonic Editorials Lukasz Zietek Makes Ola Koska Stunningly Scary for K Mag By Katherinev123 | Published 2011-11-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lukasz-zietek References: [designscene.net](http://www.designscene.net/2011/11/ola-koska-lukasz-zietek-kmag.html) & [shootme.pl](http://www.shootme.pl) When an editorial is called 'Devil May Cry,' you know it's probably going to be more than a little creepy. This spread by Lukasz Zietek for K Mag is just that. It features model Ola Koska looking scarily demonic as she models with drenched locks and [dark, sobering pieces](https://www.trendhunter.com/trends/khaotique-noir). Appearing in K Mag's issue #35, the Devil May Cry editorial was styled by Maciej Spadlo, who dressed Koska in elegant yet eerie fashions, including a high-necked translucent black dress by Bohoboco, a beaded veil and a chic [black feathered shawl](https://www.trendhunter.com/trends/transhabit-collection). Koska also sports a deep V-necked sweater by Plich that is perfect for the coming winter season. This shoot by Lukasz Zietek also features the work of makeup artist Gonia Wielocha, who provided the model's [smoky eye makeup](https://www.trendhunter.com/trends/urban-decay-x-m3gan) and overall edgy look. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 89% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Creepy Editorials:** The fashion industry could explore more creepy editorials for their campaigns and collections. - **Demonic Models:** The modeling industry could explore the use of demonic themes in their photoshoots and runway shows. - **Dark Fashion:** The fashion industry could explore using dark and sobering pieces in their collections. ### Where This Applies - **Fashion:** The fashion industry could innovate by incorporating darker themes in their campaigns and collections. - **Modeling:** The modeling industry could innovate by exploring the use of more unusual and sinister themes in their photoshoots and runway shows. - **Makeup:** The makeup industry could innovate by incorporating more edgy looks, such as smoky eyes and gothic elements into their products and services. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Spooky Back-to-School Footwear](https://www.trendhunter.com/trends/keds-x-monster-high.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md) - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md)