# Safari-Styled Editorials Lukasz Pukowiec Shoots 'The Breeze' for Umno Magazine By Ryan Hinkson | Published 2010-08-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lukasz-pukowiec References: [designscene.net](http://www.designscene.net/2010/08/breeze-by-lukasz-pukowiec.html) & [lukaszpukowiec](http://www.lukaszpukowiec.com/) Photographer Lukasz Pukowiec does a great job on this editorial entitled 'The Breeze' for Umno Magazine. Pardon the pun, but the outdoor shoot featuring model Marysia may just blow you away. Lukasz Pukowiec captures Marysia in a wide range of outfits, with shots taken in both [black-and-white and in color](https://www.trendhunter.com/trends/jiyongkim-fw25). My favorites of the bunch are the ones Pukowiec took of her wearing the [leopard print outfit](https://www.trendhunter.com/trends/animalia). **Implications** - Photo series and editorials that reflect a cohesive theme by marrying style and setting are captivating for consumers. These photo spreads often feature wild destinations not reachable to the everyday person, which provides an escape from the somewhat repetitive everyday lives of the vast majority of people. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 37% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Wild Destinations:** Editorials that feature wild, exotic locations can be captivating for consumers and offer opportunities for travel companies, hospitality groups, and outdoor adventure businesses to showcase their offerings. - **Coordinated Themes:** Photo series and editorials that reflect a cohesive theme by marrying style and setting can offer opportunities for fashion designers, brands, and retailers to create immersive brand experiences for consumers. - **Black-and-white Photography:** Black-and-white photography can offer a timeless, classic aesthetic and may be an opportunity for photography equipment manufacturers, retro-style fashion brands, and art galleries to showcase their offerings. ### Where This Applies - **Travel:** Wild, exotic destinations featured in editorials can offer opportunities for travel companies and hospitality groups to showcase their offerings. - **Fashion:** Coordinated themes in editorials can offer opportunities for fashion designers, brands, and retailers to create immersive brand experiences for consumers. - **Photography:** The use of black-and-white photography can offer opportunities for photography equipment manufacturers, retro-style fashion brands, and art galleries to showcase their offerings. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Island Print Capsules](https://www.trendhunter.com/trends/spice-island.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md)