# Voraciously Playful Photography Lukas Wassmann Injects Fun into Every Photograph By Vasiliki Marapas | Published 2015-01-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lukas-wassmann References: [itsnicethat](http://www.itsnicethat.com/articles/lukas-wassmann) & [lukaswassmann](http://www.lukaswassmann.com/pictures/0) Lukas Wassmann left a promising career as a carpenter to take a chance with his photography, and boy, are we glad he did! After paying his dues as an assistant to photographers in New York, Milan and Zurich, Wassmann went on to study [photography professionally](https://www.trendhunter.com/trends/still-life-1) in Zurich and Los Angeles. With both education and hands-on experience under his belt, Wassman was able to hone and develop his natural talent. The Swiss native now teaches in one of the countries most esteemed cultural institutes, [ECAL](https://www.trendhunter.com/trends/junkyard-diving). Whether he's doing editorial or advertising work, Wassman's projects always turn out to be incredibly engaging. Take, for instance, his [playful shots](https://www.trendhunter.com/trends/the-shape-of-play) of Lora Lamm at home for Apartamento magazine. When it comes to a photographer of Wassmann's caliber, even something so ordinary takes on a special quality. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 77% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Fun Photography:** The trend of injecting fun and playfulness into photography presents disruptive innovation opportunities for photographers and visual artists. - **Educational Photography Institutes:** The trend of esteemed cultural institutes offering photography education presents disruptive innovation opportunities for aspiring photographers and institutions in the education industry. - **Engaging Editorial and Advertising Photography:** The trend of creating engaging and captivating editorial and advertising photography presents disruptive innovation opportunities for photographers, brands, and advertising agencies. ### Industries Being Reshaped - **Photography:** The photography industry can capitalize on the trend of fun and engaging photography to attract new clients and create unique photographic experiences. - **Education:** The education industry can seize the trend of offering specialized photography education programs to meet the growing demand for skilled photographers in the market. - **Advertising:** The advertising industry can leverage the trend of creating engaging and captivating editorial and advertising photography to create impactful campaigns and connect with target audiences. ## Related on Trend Hunter - [Ultra-Colorful Design Studios](https://www.trendhunter.com/trends/whimsical-studio.md) - [Playful Modular Furniture Sets](https://www.trendhunter.com/trends/gustav-seating.md) - [Chief Creative Photographer Jobs](https://www.trendhunter.com/trends/grand-wailea.md) - [Playful Vibrant Creative Furniture](https://www.trendhunter.com/trends/woo-furniture.md) - [Remixed Stealthy Camera Concepts](https://www.trendhunter.com/trends/leica-m-reimagined.md) - [Whimsically Vibrant Exhibitions](https://www.trendhunter.com/trends/colorama.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Multi-Lens Capture Systems](https://www.trendhunter.com/trends/moon-walker-multi-cam.md) - [Photographer-Collab Card Games](https://www.trendhunter.com/trends/artiste-series.md)