# Breathable Multi-Color Sneakers Luka Dončić's Jordan 1 Gets a Real Madrid-Inspired Colorway By Kanesa D | Published 2022-09-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/luka-doncic References: [hypebeast](https://hypebeast.com/2022/9/jordan-luka-1-real-madrid-dr9830-074-release-info) & [nike](https://www.nike.com/id/?cid=4942550&cp=usns_aff_nike_content_PID_7941379_HYPEBEAST&cjevent=c0a41d69336311ed8145004e0a82b82a) European basketball superstar Luka Dončić is one of the NBA’s most talented players, initially beginning his career in the EuroLeague with [Real Madrid](https://www.trendhunter.com/trends/tropical-tide-collection) before joining the basketball team. [Jordan Brand](https://www.trendhunter.com/trends/lake-bled) has now given the Jordan Luka 1, Dončić's first signature sneaker, a Real Madrid-inspired colorway to commemorate the athlete’s roots in the league. The color scheme alludes to the athlete's Real Madrid gear. In order to deliver comfort and lightweight sensibilities, the low-cut silhouette includes the new IsoPlate system and a full-length Formula23 foam midsole. The lateral side of the construction reveals that the upper is formed from Flightwire frame cables to ensure that it is breathable. The Jordan Luka 1 ‘[Football](https://www.trendhunter.com/trends/football-sabot) Grey’ will debut in the near future via Nike and Nike Basketball retailers. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 62% | Activity: 60% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Real Madrid-inspired Colorways in Basketball Footwear:** Basketball shoe brands can collaborate with athletes to produce unique, personalized colorways that pay tribute to their roots and can appeal to fans of both the player and the team. - **Breathable and Lightweight Sneaker Technology:** Incorporating specialized materials and design elements can improve the comfort and wearability of sneakers for both athletes and fashion consumers. - **Low-cut Silhouettes with Enhanced Support Systems:** Athletic footwear companies can develop new support systems such as the IsoPlate system to provide additional comfort, stability and performance-enhancing features in low-cut sneakers. ### Where This Applies - **Athletic Footwear:** Companies in this space have an opportunity to work with popular athletes and pay homage to their roots through special-edition sneaker releases. - **Sportswear Apparel:** Apparel companies can design apparel to coordinate with the colors and themes of new sneaker releases. - **Technology and Innovation:** Advancements in sneaker technology are continually being developed, paving the way for more comfortable and high-performing footwear for athletes and consumers alike. ## Related on Trend Hunter - [Neon-Tinged Basketball Shoes](https://www.trendhunter.com/trends/luka-4.md) - [Light-Tonal Low Basketball Sneakers](https://www.trendhunter.com/trends/air-jordan-1-low-3.md) - [Basketball Team-Tonal Mid-Cut Sneakers](https://www.trendhunter.com/trends/hornetscolored.md) - [Red-Accented Basketball Sneakers](https://www.trendhunter.com/trends/true-red-colorway.md) - [Crisp Tonal Basketball Sneakers](https://www.trendhunter.com/trends/lucky-shorts.md) - [Stealthy Colorblocked Basketball Shoes](https://www.trendhunter.com/trends/flu-game-colorway.md) - [Greyscale Leather Speckled Sneakers](https://www.trendhunter.com/trends/fear-colorway-1.md) - [Athlete-Honoring Lifestyle Footwear](https://www.trendhunter.com/trends/linen-edition.md) - [Taupe-Tinged Basketball Sneakers](https://www.trendhunter.com/trends/irregular-shadow-colorway.md)