# Surrealist Couture Campaigns The Luisa Via Roma Home Campaign is Barbie-Inspired By Jana Pijak | Published 2014-11-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/luisa-via-roma-home References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2014/11/connecticut-barbie-christen-by-diego.html) & [luisaviaroma](http://www.luisaviaroma.com/) The Luisa Via Roma Home campaign looks to [iconic doll Barbie](https://www.trendhunter.com/trends/barbie-x-azazie) and the [surrealist art movement](https://www.trendhunter.com/trends/asos-inspired-by) for its inspiration. The advertorial features model star Christen who is captured by photographer Diego Diaz Marin's lens. The Luisa Via Roma Home campaign celebrates surrealist imagery and is inspire by the works of Salvador Dali. Whether experimenting with overly saturated hues, sculptural props or kaleidoscopic imagery, this advertorial illustrates the power of whimsical fashion. Model Christen dons a wardrobe of [Barbie-inspired pieces](https://www.trendhunter.com/trends/azazie-4) in the shoot that are courtesy of Moschino and other labels. Her fashions are hand-picked by stylist Valentina Guidi Ottobri who dresses the model in colorful furs, pink tube dresses and pattern-enriched separates. Hair and makeup for this photoshoot is courtesy of beauty artist Kassandra Frua de Angeli. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 86% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Surrealist Fashion Campaigns:** Fashion brands can take inspiration from the surrealist art movement to create visually stunning and unconventional ad campaigns. - **Barbie-inspired Fashion Trends:** Designers can tap into the nostalgia surrounding iconic dolls like Barbie to create playful and quirky fashion collections. - **Whimsical Fashion Photography:** Photographers can experiment with surreal props, kaleidoscopic imagery, and other whimsical elements to create eye-catching fashion editorials. ### Who This Affects Most - **Fashion:** Fashion brands and designers can capitalize on the popularity of surrealism and nostalgic toy-inspired fashion to create disruptive collections. - **Photography:** Photography studios and photographers can offer clients unconventional and playful fashion shoots that experiment with surrealist or nostalgic themes. - **Beauty:** Beauty artists and makeup brands can support and collaborate with fashion campaigns that push creative boundaries with surreal or unconventional styling and makeup looks. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Doll-Themed Fashion Collections](https://www.trendhunter.com/trends/the-barbie-movie.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Doll-Inspired Modern Installations](https://www.trendhunter.com/trends/pavilions-of-wonder.md) - [Iconic Doll Accessory Collaborations](https://www.trendhunter.com/trends/barbie-x-aldo-2024.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md)