# Police Tape Packaging Luisa Conserve Branding Screams Danger in the Form of Spice By Amelia Roblin | Published 2011-06-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/luisa-conserve References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/06/luisa-student-work.html) No pop culture symbol communicates warning like that yellow security tape, and Luisa Conserve packaging exploits this image to describe the fiery flavor of its savory products. A visual communications student from Turkey, Selim Kucukkutlu, designed these alarming tin can labels. Backed with a plain white, the stickers achieve great contrast compared to the use of blazing reds with the inclusion of images of hot chili peppers and jalapenos. Aiming to communicate a clear message about the intensity of its contents, each canister incorporates the roughly written condiment name, a small logo, a single picture and the accent of "too hot" caution tape. Luisa Conserve packaging is clear and clever, and playfully poses a challenge to anyone daring enough to devour such spicy food. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 40% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Dangerous Branding:** Exploiting the image of security tape, brands can communicate a bold and intense message about their products. - **Contrasting Packaging:** Using contrasting colors and imagery can help products stand out on shelves and grab consumers' attention. - **Playful Challenges:** Brands can engage customers by playfully daring them to try their bold and spicy products. ### Who This Affects Most - **Food Packaging:** Food brands can leverage bold and alarming packaging designs to convey the intensity and flavor of their products. - **Visual Communications:** The field of visual communications can explore the use of contrasting colors and symbols to create attention-grabbing designs. - **Hot and Spicy Food:** The hot and spicy food industry can use playful packaging to challenge and entice adventurous eaters. ## Related on Trend Hunter - [Scannable Hot Sauce Bottles](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Cuisine-Themed Mustard Packaging](https://www.trendhunter.com/trends/colmans-squeezy-bottle.md) - [Cooking-Inspired Spice Packaging](https://www.trendhunter.com/trends/alicias-spice-co.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Hot Sauce-Inspired Luggage](https://www.trendhunter.com/trends/novelty-luggage.md)