# Experimental Fontography Luis Vicente Hernandez's 'Maximum Typefaze' Puzzle Art By Andrew Robichaud | Published 2009-06-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/luis-vicente-hernandez-maximum-typefaze References: [behance.net](http://www.behance.net/Gallery/MAXIMA-TYPEFAZE/240237) & [behance.net](http://www.behance.net/luisbboy) Experimenting with words can always produce an interesting result, but what Luis Vicente Hernandez has done is play with the font and use it to incorporate words. The “Maximum Typefaze” collection is an interesting look at a particular font through artistic eyes that allows you to decipher the message easily, yet still enjoy the creation. The text varies in size and location in order to create a [puzzle-like composition](https://www.trendhunter.com/trends/artistedition-jigsaw-puzzles) in which everything fits into the right place. Sometimes the smallest of objects can turn into the largest of treasures. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 3% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Font-based Art:** Using typography to create unique works of art and design. - **Puzzle Compositions:** Creating design pieces that incorporate puzzles or challenges for viewers. - **Experimental Typography:** Exploring unconventional uses of letterforms and typography in design and art. ### Industries Being Reshaped - **Graphic Design:** The use of experimental typography can lead to unique branding and visual identity opportunities. - **Art:** Typography can be utilized as the primary visual element in art beyond traditional paintings and sculptures. - **Marketing and Advertising:** Puzzle compositions can create engaging and memorable ad campaigns that require active participation from viewers. ## Related on Trend Hunter - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Typographic Matchmaking Games](https://www.trendhunter.com/trends/font-connectoin.md) - [Modular Typography Stamp Sets](https://www.trendhunter.com/trends/blockface.md) - [Dynamic Typeface-Like Chairs](https://www.trendhunter.com/trends/orma-chair.md) - [Typography Learning Games](https://www.trendhunter.com/trends/font-guesser.md) - [Difference-Spotting Font Games](https://www.trendhunter.com/trends/owen-sans.md) - [Modular Typography Stamp Kits](https://www.trendhunter.com/trends/modular-typography-stamp-set.md) - [Interactive Typo Art Installations](https://www.trendhunter.com/trends/loveegolov.md) - [Holiday-Themed Playful Quizzes](https://www.trendhunter.com/trends/foney-fonts.md)