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# World Cup Biting Games
The Luis Suarez is BiteMan Game is Inspired by PacMan

By Meghan Young | Published 2014-06-25 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/luis-suarez-is-biteman
References: [adrants](http://www.adrants.com/2014/06/luis-suarezs-biting-incident-inspires.php) & [bitemangame](http://bitemangame.com/)

The recent World Cup incident has rebranded one of [soccer's key players](https://www.trendhunter.com/trends/betby-x-battle-fc); forevermore, Luis Suarez is BiteMan. Turned into a game that is very reminiscent of the [retro arcade game](https://www.trendhunter.com/trends/taco-vs-burrito) PacMan, it shows the Uruguayan footballer gobbling up a bunch of Giorgio Chiellini heads as he tries to evade the red flags of four referees. But once they do catch up to him, he is muzzled for good.

A nickname that won't soon be forgotten, Luis Suarez is BiteMan in a game that will also be played for some time yet. Created by ACHTUNG!, a [creative agency based in Amsterdam](https://www.trendhunter.com/trends/fantasy-foodball-pool), it seems like the Italian defender will also be going down in history. Perhaps he'll need shots.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 66% | Activity: 84% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games)

## Key Themes

### What's Driving This Trend

- **Retro-inspired Sports Games:** Developing retro-style video games based on popular sports incidents provides a unique and nostalgic gaming experience for fans.
- **Player-inspired Branding:** Rebranding athletes based on memorable incidents opens up new marketing opportunities and merchandise possibilities.
- **Satirical Sports Content:** Creating satirical content based on sporting events and players engages fans and generates buzz around the game.

### Who This Affects Most

- **Video Game Development:** The video game development industry can tap into the demand for retro-inspired sports games and create engaging content for fans.
- **Marketing and Branding:** Marketing and branding agencies can explore the potential of rebranding athletes based on memorable incidents to captivate audiences and create unique campaigns.
- **Satirical Media:** Satirical media outlets can leverage sporting events and players as a source of inspiration to create humorous content that resonates with fans.

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- [Limited-Edition Soccer Snacks](https://www.trendhunter.com/trends/lays-fifa-world-cup.md)
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- [Soccer Player-Themed Chips](https://www.trendhunter.com/trends/goat-cheese-flavor-series.md)
- [Pizza-Themed Arcade Games](https://www.trendhunter.com/trends/slice-hunter.md)
- [Retro Burger Video Games](https://www.trendhunter.com/trends/chilis-big-smasher-burgertime.md)