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# Elongated Neck Brandy Bottles
This LUIS FELIPE Booze Contains an Extended Top Section

By Jamie Danielle Munro | Published 2014-07-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/luis-felipe
References: [packageinspiration](http://www.packageinspiration.com/luis-felipe-brandy-gran-reserva.html/) & [johnappleman](http://www.johnappleman.com/)

Designed by John Appleman of Spain, this LUIS FELIPE [brandy bottle](https://www.trendhunter.com/trends/artistry-in-oak) has an extended neck section. Most brandy designs come with this area slightly shorter, but having a subtle difference such as this helps to make it stand out.

The overall [packaging design](https://www.trendhunter.com/trends/disaronno-limited-edition-bottles) has a very masculine look, with a black matte color being used on the bottom half and red for the neck. This brighter hue on top also helps to give it a touch of class and exoticism. The font is also very [minimalist and classy](https://www.trendhunter.com/trends/chloe-wine-collection), which is exactly what John Appleman was going for when designing the bottle.

Sometimes the subtle differences can go a long way with branding, which is what makes this LUIS FELIPE bottle memorable.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 11% | Activity: 33% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Masculine Packaging Design:** Exploration of designs that have a very masculine and aesthetic appeal for spirits packaging.
- **Minimalist Typography Design:** An emphasis on minimalist typography that exudes a high-end class and aesthetic appeal in spirits packaging.
- **Exotic Touches Packaging Design:** Incorporation of exotic touches into spirits packaging designs, such as the use of a brighter hue on top to give it a touch of class and exoticism.

### Industries Being Reshaped

- **Alcohol Packaging:** Innovative branding packaging designs for liquor (e.g., spirits, wine and beer) that focuses on a unique and high-end aesthetic appeal.
- **Graphic Design Industry:** Brand packaging designers can leverage the fine art of typography and minimalist designs to create unique and captivating designs for spirits packaging.
- **Luxury Goods Industry:** Incorporating exotic touches such as packaging materials and producing unique bottle shapes and designs, will cater to the demand for high-end products in the luxury goods industry.

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