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# Cloud-Covered Icons
Luis Dourado's ‘Famous are Dreaming' Series is Whimsical

By Meghan Young | Published 2010-09-09 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/luis-dourado
References: [lifelounge](http://www.lifelounge.com/art-and-design/news/luis-dourados-magic-mountains.aspx) & [luisdourado.net](http://www.luisdourado.net/)

Using this 'Famous are Dreaming' series, artist Luis Dourado presents how certain individuals are so iconic that they are recognizable no matter the situation.

Featuring leaders and celebrities such as J.F. Kennedy and Martin Luther King being blotted out with clouds, these compositions are definitely interesting to look at. Regardless of the surrealistic qualities within these prints, the audience is still capable of seeing these individuals for who they are, proving Dourado's views correct.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 33% | Activity: 4% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### What's Driving This Trend

- **Icon Recognition:** The ability to recognize iconic figures even in unconventional settings opens up opportunities for new forms of branding and advertising.
- **Surrealistic Art:** The use of surrealistic qualities in art allows for creative expression and challenges traditional perceptions of reality.
- **Whimsical Compositions:** Creating whimsical compositions that captivate viewers' attention can be a disruptive approach in the art and design industry.

### Who This Affects Most

- **Branding and Advertising:** Exploring unconventional ways to incorporate iconic figures in branding and advertising campaigns can generate novel and attention-grabbing concepts.
- **Art and Design:** Pushing the boundaries of traditional art techniques and styles opens up opportunities for innovation and novel artistic expressions.
- **Print and Publishing:** Crafting whimsical compositions in print and publishing can attract audience engagement and disrupt the traditional perception of visual content.

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