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# 90s-Inspired Utilitarian Apparel
Lugz' Holiday Capsule Draws a Retro Inspiration From the 90s

By Amy Duong | Published 2020-01-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lugz
References: [hypebeast](https://hypebeast.com/2019/12/lugz-holiday-apparel-collection-2019) & [lugz](https://lugz.com/shop/apparel/)

[Lugz](https://www.trendhunter.com/trends/lugz-x-ozzy-osbourne) recently unveiled its Holiday collection and it draws strong inspiration from the mid-90s, allowing retro design elements to shine through. The range is full of accessories and outerwear options that are prepared for the colder season, designed from an angle that explores [utilitarian themes](https://www.trendhunter.com/trends/clot-x-neighborhood) as well.

Although the main inspiration behind the Lugz collection turns to the past, there are some details that ensure that the pieces are perfectly modern as well. The collection seamlessly balances a sense of adventure with style due to the functionality of the designs and the casual ease of street-ready purposes. A returning item from last season is the [Varsity fleece hoodie](https://www.trendhunter.com/trends/tim-hortons-varsity-collection) in the colorway of black and oatmeal with a chenille logo.

Image Credit: Vince Sirico/Lugz

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 67% | Activity: 23% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **90s-inspired Apparel:** Opportunity for disruptive innovation lies in creating modern, utilitarian clothing that draws inspiration from the popular retro styles of the 90s.
- **Utilitarian Themes:** Disruption can be achieved by integrating utilitarian design elements into apparel, offering practical yet fashionable options for consumers.
- **Retro Design Elements:** Innovation opportunity exists in incorporating retro design elements into modern clothing collections, providing a nostalgic appeal for consumers.

### Industries Being Reshaped

- **Fashion Retail:** Fashion retailers can explore disruptive opportunities by creating and marketing 90s-inspired utilitarian apparel, capitalizing on the nostalgia trend.
- **Streetwear:** The streetwear industry can benefit from embracing utilitarian themes in their designs, appealing to consumers seeking both style and functionality.
- **Apparel Manufacturing:** Opportunities for disruptive innovation can be found in the apparel manufacturing industry by incorporating retro design elements into modern garments, creating unique and marketable products.

## Related on Trend Hunter

- [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md)
- [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md)
- [Utility Layering Capsules](https://www.trendhunter.com/trends/jjjjound-x-descente.md)
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- [Functional Technical Fashion Capsule](https://www.trendhunter.com/trends/mountain-series-capsule.md)
- [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)
- [Modern Sport-Inspired Apparel](https://www.trendhunter.com/trends/winter-wardrobing.md)
- [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md)
- [Refined Festive Streetwear Staples](https://www.trendhunter.com/trends/axel-arigato-4.md)
