# Fast Food Luggage Ads Bojangles Gave Travelers Full Meals on Airport Luggage Conveyor Belts By Erica Francis | Published 2016-08-12 | Updated 2016-08-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/luggage-conveyor References: [adsoftheworld](http://adsoftheworld.com/media/dm/bojangles_baggage_claim) & [WWW.BOJANGLES.COM](http://WWW.BOJANGLES.COM) American fast food restaurant '[Bojangles](https://www.trendhunter.com/trends/big-bo-box-lineup)' surprised tired travelers at the airport with family-sized meals appearing on the luggage conveyor belts. The company has been running a campaign called 'Random Acts of Bo' to connect with its target market in an interactive way. Traveling can be tiresome and after landing, many people just want to take a shower and get something to eat. Recognizing this, Bojangles brings American comfort food right to baggage claim. The company seems to really understand how to use brand activation and commercials to market itself. It first connected with [Millennials](https://www.trendhunter.com/trends/cold-coffee-range) through a college-based brand activation, it then surprised people at a laundromat and, in this event, the company stunned consumers at the airport with Bojangles take-out boxes on the luggage conveyor belt. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 22% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Brand Activation Campaigns:** Using interactive brand activations to build a strong connection with target consumers and create buzz. - **Airport Marketing:** Delivering unexpected experiences and products to travelers in airports through innovative marketing strategies. - **Convenience Campaigns:** Providing consumers with quick and effortless access to products and services in unexpected locations. ### Who This Affects Most - **Fast Food Industry:** Creating unique and fun brand activations and campaigns to cut through the clutter and engage with customers in new ways. - **Travel Industry:** Partnering with brands to create memorable and personalized experiences for travelers, improving customer satisfaction and loyalty. - **Advertising Industry:** Developing innovative and creative marketing strategies that disrupt traditional advertising methods and capture consumers' attention. ## Related on Trend Hunter - [Lost Luggage-Focused Promotions](https://www.trendhunter.com/trends/holiday-relief.md) - [Hydration-Focused Travel Campaigns](https://www.trendhunter.com/trends/protein-works-x-liverpool-airport.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Football-Inspired Fast-Food Packaging](https://www.trendhunter.com/trends/big-bo-box-lineup.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Saucy High-Definition Screen Campaigns](https://www.trendhunter.com/trends/highdefinition-screen.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Comforting Oat Bar Ads](https://www.trendhunter.com/trends/campaign-for-bobos.md)