# Plush Cocooning Seating Collections Morgan Launched its Lugano Collection of Upholstered Chairs By Elena Rahman | Published 2021-09-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/lugano-collection References: [dezeen](https://www.dezeen.com/2021/09/27/lugano-rock-galpin-morgan-dezeen-showroom/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+dezeen+%28Dezeenfeed%29) & [morganfurniture](https://www.morganfurniture.co.uk/collection/lugano/) [Morgan](https://www.trendhunter.com/trends/bruton-sofa), a British furniture brand, recently launched the Lugano collection. The furniture series includes a range of seating with distinct upholstered designs. Morgan's collection is a participant in this year's London Design Festival. Created by Rock Galpin, the Lugano collection boasts [cocooning backrests](https://www.trendhunter.com/trends/introvert-chair) for maximum comfort. The plush design is available in the brand's signature lounge chair, as well as a smaller lounge chair and a luxe dining chair. The designer explains that the chairs help to "nurture their sitter with warmth and support." The chair's parts rest on a simple timber frame and are composed of an upholstered backrest and a soft cushion seat. Moreover, Galpin's design process adheres to Morgan's ongoing commitment to sustainability. Image Credit: Morgan ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 78% | Activity: 12% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### What's Driving This Trend - **Cocooning Seating:** Designing seating with cocooning backrests for maximum comfort is a disruptive innovation opportunity for furniture brands. - **Distinct Upholstered Designs:** Creating unique upholstered designs to differentiate furniture collections is a trend in the furniture industry. - **Sustainable Furniture:** The trend of sustainability in furniture manufacturing presents an opportunity for brands to innovate in eco-friendly materials and processes. ### Who This Affects Most - **Furniture:** The furniture industry can benefit from designing seating with cocooning backrests for maximum comfort and creating unique upholstered designs to differentiate collections. - **Interior Design:** Interior design professionals can incorporate cocooning seating with unique designs to optimize comfort in their projects, while meeting the sustainable furniture trend. - **Sustainability:** Sustainability-focused industries can partner with furniture brands to develop eco-friendly materials and processes used in the production of new furniture collections. ## Related on Trend Hunter - [Ultra-Comfy Seating Collections](https://www.trendhunter.com/trends/cushy-lounge-chair.md) - [Ergonomic Sleek Modular Seatings](https://www.trendhunter.com/trends/valencia-modular.md) - [Contemporary Upholstered Seating](https://www.trendhunter.com/trends/contemporary-upholstered-seating.md) - [Ultra-Cozy Contemporary Furniture Collections](https://www.trendhunter.com/trends/contemporary-furniture-collection1.md) - [Cushioned Relaxing Lounge Chairs](https://www.trendhunter.com/trends/calma-lounge.md) - [Cozy Contemporary Seating Solutions](https://www.trendhunter.com/trends/knoll-perron-bun.md) - [Plush Chair Collections](https://www.trendhunter.com/trends/the-puffer-collection.md) - [Voluptuous Seating Collections](https://www.trendhunter.com/trends/voluptuous-seating.md) - [Comforting Designer Chair Designs](https://www.trendhunter.com/trends/calma-lounge-by-layer.md)