# Overwhelming Odor Ads The Luftal 'Not Everyone Can' Campaign is Foul-Smelling Marketing By Amelia Roblin | Published 2011-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/luftal-not-everyone-can References: [inventorspot](http://inventorspot.com/articles/ultra_violet_cutting_board_system_destroys_999_germshttp://adsoftheworld.com/media/print/luftal_not_everyone_can_morgue) & [draftfcb.mx](http://www.draftfcb.com.mx/) Certain smells pollute your nose with a lasting and putrid stench, and the Luftal 'Not Everyone Can' ads frame some of these stinky scenarios. Set in a morgue, at a fish market and out the back of a garbage truck, this mephitic campaign paints quite a sensory picture for more than the eyes alone. Able to psychologically jog your imaginative [sense of smell](https://www.trendhunter.com/trends/fragrance-billboard), these DraftFCB ads propose a solution to the odors in life and work that can be controlled -- namely, gas. Flatulence is a common problem, and not everyone can hold it in, nor can everyone tolerate such [olfactory offensiveness](https://www.trendhunter.com/trends/champion-room-spray). The Luftal 'Not Everyone Can' campaign plays with the diversity of such a statement, especially as it applies to the onset of gastric insurgency. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 63% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Foul-smelling Marketing:** Create unique and sensory-based advertising campaigns that other companies may not have attempted yet. - **Controlled Gas Solution:** Innovate new solutions to help consumers and professionals control unwanted odors. - **Psychological Advertising:** Create advertising campaigns that play with consumers' senses and perception of smell. ### Industries Being Reshaped - **Marketing:** Use sensory-based advertising campaigns to engage and attract consumers. - **Gas Solutions:** Invest in the development of new technologies and products to help people and businesses control unwanted odors. - **Psychology:** Combine the fields of psychology and advertising to create unique and sensory-based advertising campaigns. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Mango-Scented Newspaper Ads](https://www.trendhunter.com/trends/swiggy-instamart.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Men-Focused Deodorant Campaigns](https://www.trendhunter.com/trends/smells-like-a-date.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md)