# Gassy Musician Ads This Luftal Anti-Gas Campaign Stars The Ramones and Slash By Leslie Chen | Published 2013-06-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/luftal-antigas References: [adsoftheworld](http://adsoftheworld.com/media/print/luftal_antigas_ramones) & [fischerfriends.br](http://www.fischerfriends.com.br/) The saying 'you are what you eat' has never been more true than in these Luftal Anti-Gas ads. Using [iconic musicians](https://www.trendhunter.com/trends/music-deserves-bose) as its basis to relating to an audience, the campaign features familiar faces (in pig form) like [The Ramones](https://www.trendhunter.com/trends/gap-1) and Slash. The Luftal Anti-Gas ads are [quirky and fun](https://www.trendhunter.com/trends/gosh-food) in a way that will instantly grab your attention, and the use of big stars doesn't hurt either. Created by advertising agency Fischer&Friends in Sao Paulo, Brazil, the images are accompanied with the clear and direct copy "Food makes noise." If you're the type to put your favorite celebrities on a pedestal, these Luftal Anti-Gas ads may just relieve you of the notion that stars don't suffer from the same annoyances as yourself. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Celebrity-endorsed Advertisements:** The use of iconic musicians such as The Ramones and Slash in the Luftal Anti-Gas campaign successfully captures audience attention, creating opportunities for more brands to explore celebrity endorsements. - **Humorous and Quirky Ads:** The use of quirky and fun ads in the Luftal Anti-Gas campaign successfully grabs audience attention, creating opportunities for more brands to use humor in their advertisements. - **Relatable Advertising Campaigns:** The relatable nature of the Luftal Anti-Gas campaign appeals to audiences, creating opportunities for more brands to use relatable elements in their advertising strategies. ### Industries Being Reshaped - **Consumer Goods:** Consumer goods companies can use the celebrity endorsement trend in their advertisements, using relatable and humorous elements to captivate consumers and increase brand recognition. - **Entertainment:** Entertainment companies can explore the use of iconic musicians and humorous elements to create compelling advertisements that attract audiences and increase engagement. - **Marketing and Advertising:** Marketing and advertising companies can learn from the successful implementation of celebrity endorsements, humor and relatable elements in the Luftal Anti-Gas campaign to create more effective campaigns for their clients. ## Related on Trend Hunter - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Humorous Soda Ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia.md) - [Refocused Heartburn Campaigns](https://www.trendhunter.com/trends/love-food-back.md) - [Thrilling Plant-Based Food Campaigns](https://www.trendhunter.com/trends/quorn-mission-snack-swap-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Trash-Centric Musical Campaigns](https://www.trendhunter.com/trends/glad-x-sesame-street.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md)