# Splatter-Painted Eye Makeup 'Luft' by Aaron McPolin Uses Fun, Controlled Chaos for Beauty By Marissa Brassfield | Published 2009-12-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/luft-by-aaron-mcpolin References: [behance.net](http://www.behance.net/Gallery/Luft/356598) I'm a fan of makeup that doesn't play by the rules, so 'Luft' by Aaron McPolin immediately caught my attention. This shoot takes [gorgeous gowns and dresses](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) out into the wild, but it's the [makeup that steals the show](https://www.trendhunter.com/trends/il-pranzo-campaign) here. For the pictorial, Aaron McPolin's makeup artist applied bright shades that usually go on eyelids to the models' temples. In the first image, the tapped-on powders look just like splatter paint or even a blast of spray paint. Check out more shots of Luft' by Aaron McPolin above. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 73% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Splatter-painted Eye Makeup:** Opportunity for makeup brands to create bold and unconventional eye makeup products using splatter-painted techniques. ### Industries Being Reshaped - **Beauty and Cosmetics:** Disruptive innovation opportunities in the beauty industry by creating unique and artistic makeup looks. ## Related on Trend Hunter - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Play-Centered Color Cosmetics](https://www.trendhunter.com/trends/trouble-maker-makeup.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Blue-Tonal Makeup Products](https://www.trendhunter.com/trends/kulfi.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md)