# Frizzy Fro Lookbooks Luella Launches Two Fall RTW Collections By Shelby Lee Walsh | Published 2009-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/luella-rtw-fall References: [nylonmag](http://www.nylonmag.com/?section=article&parid=3489) & [luella](http://www.luella.com/) A RTW Fall collection? It’s been done, but *two* RTW Fall collections at the same time? Only Luella could pull that off. She shows half of her clothes on the catwalk and saves her more subdued pieces for a gorgeous look book. The Luella Fall '09 RTW collection is speckled with prim and proper brass buttons, [silk blouses and skirts](https://www.trendhunter.com/trends/observe) scattered in feminine bows. My favorite is the subtle pink tiered skirt with ribbons down the front. I’m also loving the [frizzy fro](https://www.trendhunter.com/trends/khaotique-noir) that Luella’s model is rocking. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 68% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Dual Collections:** Opportunity for brands to release two or more collections simultaneously to cater to different consumer segments. - **Frizzy Hair:** Possible trend in hair and beauty industry promoting natural textures and embracing frizziness as a form of self-expression. - **Feminine Bows:** Emerging trend of incorporating bows and other feminine details in clothing designs for a touch of whimsy and elegance. ### Who This Affects Most - **Fashion:** Fashion brands can explore the opportunity to launch more than one collection at a time to target different consumer segments and increase sales. - **Beauty:** The beauty industry can capitalize on the growing trend of embracing natural hair textures, including frizziness, by offering hair products and services catering to this trend. - **Textile:** The textile industry can benefit from the emerging trend of feminine details, such as bows, by incorporating these elements into fabric designs for use in fashion and home decor. ## Related on Trend Hunter - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [On-the-Road Fashion Shows](https://www.trendhunter.com/trends/louis-vuitton-prefall-2023.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Runway-Inspired Fashion Dolls](https://www.trendhunter.com/trends/luv-fashion-doll.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md)