# Family Planning Support Apps 'Lucy' Helps Pregnant Women with Custom Plans and Support Services By Joey Haar | Published 2016-09-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lucy References: [techcrunch](https://techcrunch.com/2016/09/12/lucy-is-an-app-for-expectant-parents-to-find-and-book-support-services/?ncid=rss) & [startwithlucy](http://startwithlucy.com/) 'Lucy' is an app built specifically for women in the third and fourth trimesters of their pregnancy -- in other words, women in the latest stage of pregnancy and earliest post-partum stage. The app is designed to help parents navigate the often baffling endeavor that is parenthood by helping them to make custom plans and find health professionals approved through Lucy's vetting procedures. The Lucy app's experts include an array of medical professionals who specialize in pregnancy, including doctors, lactation consultants, doulas, midwives, therapists, and coaches. Lucy's experts come from highly regarded medical institutions like UCSF, [Harvard](https://www.trendhunter.com/trends/aipowered-gut-health-app), and [Stanford](https://www.trendhunter.com/trends/synthetic-user-startup). The services they offer include [lactation support](https://www.trendhunter.com/trends/maia), family counseling, nutrition counseling, and even sleep coaching. Beyond health professionals, services within the app extend to things like career strategy coaching, household errands, and spa and massage services. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Virtual Support for Parenthood:** Apps like Lucy are providing virtual support and customized plans for parents in the latest stage of pregnancy and early post-partum. - **Comprehensive Health Services App:** Lucy's inclusion of an array of medical professionals offers a one-stop app for a range of health services for pregnant women and new parents. - **Expanding Non-medical Services in Pregnancy Apps:** The inclusion of services like career coaching and household errands in apps like Lucy shows a growing trend of expanding non-medical offerings to support pregnant women and new parents. ### Industries Being Reshaped - **Healthcare Technology:** The Lucy app presents an opportunity for healthcare technology companies to develop similar apps that provide comprehensive support for pregnant women and new parents. - **Wellness and Lifestyle Services:** Inclusion of services like spa and massage in the Lucy app indicates a potential market for wellness and lifestyle services targeted towards the needs of pregnant women and new parents. - **Online Counseling and Coaching:** Apps like Lucy highlight the potential for online counseling and coaching platforms to cater to the specific needs of pregnant women and new parents. ## Related on Trend Hunter - [AI-Powered Maternity Support Apps](https://www.trendhunter.com/trends/soula-app.md) - [Social-Based Pregnancy Tools](https://www.trendhunter.com/trends/peanut.md) - [Nursery Brand Parenting Apps](https://www.trendhunter.com/trends/mamas-papas-app.md) - [Pregnancy Wellness Plans](https://www.trendhunter.com/trends/eating-for-pregnancy.md) - [AI-Powered Women's Health Apps](https://www.trendhunter.com/trends/trellis-health.md) - [AI Parenting Assistants](https://www.trendhunter.com/trends/mom-ai.md) - [Pregnancy Tracker Apps](https://www.trendhunter.com/trends/babytrack.md) - [AI Parenting Apps](https://www.trendhunter.com/trends/ai-parenting-app.md) - [Postpartum Mental Health Apps](https://www.trendhunter.com/trends/postpartum-support-international.md)