# Eco-Conscious Gen-Z Apparel Lucy Folk's Collaboration With Greening Australia is a Statement Tee By Jana Pijak | Published 2020-09-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lucy-folk-1 References: [oystermag](http://www.oystermag.com/2020/09/love-for-nature-is-in-the-air-with-lucy-folks-latest-charity-collab/) & [lucyfolk](https://lucyfolk.com/) Australian clothing label [Lucy Folk](https://www.trendhunter.com/trends/lucy-co) recently teamed up with Greening Australia for a charitable tee collection. Beloved by Gen-Z consumers, the label presents a collection of graphic logo tees that support Greening Australia's eco efforts with sales proceeds going towards planet-friendly initiatives. Lucy Folk is committed to natural habitat preservation and wanted to team up with the charity that supports this cause. The collaboration resulted in a limited edition ‘[Love](https://www.trendhunter.com/trends/elephant-family-usa) Is In The Air’ t-shirt that is locally made in Australia from 100% certified organic cotton, with non-toxic ink printing. This charitable clothing collaboration is reflective of Lucy Folk's sustainable brand values and speaks to [Gen Z](https://www.trendhunter.com/trends/hos-wear) consumer desires for clothing that is both stylish and socially conscious. Image Credit: Lucy Folk ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 65% | Activity: 82% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Fashion:** There is an opportunity for fashion brands to collaborate with charities that uphold sustainable values to promote environmentally friendly designs. - **Cause-related Marketing:** Collaborative efforts between fashion brands and charitable organizations in producing socially conscious clothing can generate win-win situations and increased interest from younger consumers. - **Organic Fabrics:** Opportunities exist for brands to create sustainable clothing using organic fabrics that are locally sourced, preserving natural habitats and reducing the carbon footprint of the fashion industry. ### Sectors Adopting This - **Fashion and Apparel:** The fashion industry can incorporate sustainable values in their designs, supporting collaboration with charitable organizations to promote sustainable and eco-friendly clothing. - **Charitable Organizations:** Charities can collaborate with fashion brands to create eco-friendly clothing, providing an alternate channel to raise funds while promoting sustainable values. - **Environmental Conservation:** Environments conservation organizations can partner with fashion brands to create sustainable clothing that promotes awareness about endangered habitats and supports habitat preservation projects. ## Related on Trend Hunter - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Culturally Influenced Baby Apparel](https://www.trendhunter.com/trends/isla-and-mimi.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Sustainable Clothing Collection Collaboartions](https://www.trendhunter.com/trends/sustainable-clothing-collection.md) - [Youth-Focused Fashion Brands](https://www.trendhunter.com/trends/youthfocused-fashion-brand.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Elephant-Inspired Charitable Fashion Lines](https://www.trendhunter.com/trends/elephant-family-usa.md)