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# Low-Calorie Flavored Lemonades
The 'Lucozade Zero' Range is a Low-Calorie Lemonade Option

By Katherine Pendrill | Published 2016-03-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/lucozade-zero
References: [foodbev](http://www.foodbev.com/news/lucozade-launches-new-two-flavour-range-of-low-calorie-drinks/) & [lucozade](https://www.lucozade.com/contact/)

'Lucozade' is set to launch a new range of low-calorie lemonades called 'Lucozade Zero.' With the growing demand for better-for-you versions of popular drinks, this new range offers consumers a [low-calorie option](https://www.trendhunter.com/trends/fanta-zero-sugar) that does not compromise on taste.

The new Lucozade Zero range will come in both an orange and a [pink lemonade flavor](https://www.trendhunter.com/trends/7up-pink-lemonade), both of which will be released on May 2nd. Both varieties will deliver the sweet taste of flavored lemonade, without the added calories. In fact, each serving is completely calorie-free, so consumers can enjoy the refreshing beverage without worrying about disrupting their diet.

Packaged in a eye-catching and colorful bottles, the new flavored lemonades are likely to appeal to those looking for a tasty and refreshing [alternative to soda](https://www.trendhunter.com/trends/pepsi-zero).

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 13% | Activity: 15% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Low-calorie Beverages:** Developing low-calorie versions of popular beverages is a disruptive innovation opportunity.
- **Flavored Water:** Offering flavored water options can meet the growing demand for better-for-you drinks.
- **Packaging Innovation:** Exploring new and eye-catching packaging designs can give a competitive edge in the beverage industry.

### Industries Being Reshaped

- **Beverage Industry:** The beverage industry can offer more low-calorie options to meet the growing demand for better-for-you drinks.
- **Health and Wellness Industry:** The health and wellness industry can benefit from the growing interest in low-calorie, healthy beverage options.
- **Packaging Industry:** The packaging industry can innovate new designs to meet the demand for eye-catching packaging.

## Related on Trend Hunter

- [Sugar-Free Fruity Cans](https://www.trendhunter.com/trends/lucozade-alert-1.md)
- [Refreshing Free-From Lemonades](https://www.trendhunter.com/trends/azzero.md)
- [Extra-Fruity Zero-Sugar Sodas](https://www.trendhunter.com/trends/calypso-soft-drinks.md)
- [Calorie-Free Non-Alcoholic Refreshments](https://www.trendhunter.com/trends/shloer-zero.md)
- [Zesty Lemon Seltzers](https://www.trendhunter.com/trends/zero-sugar-lemon.md)
- [Crisp Citrusy Soda Flavors](https://www.trendhunter.com/trends/cocacola-lemon.md)
- [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md)
- [Pouch-Packaged Low-Sugar Refreshments](https://www.trendhunter.com/trends/caprisun-zero-drinks.md)
- [Premium Energy Drink Flavors](https://www.trendhunter.com/trends/lucozade-alert-flavors.md)
