# Tropical Sugar-Free Energy Drinks Lucozade Zero Tropical Follows on Consumer Demand By Michael Hemsworth | Published 2021-02-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lucozade-zero-tropical References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/lucozade-unveils-zero-sugar-tropical-flavour-09-02-2021/) & [lucozade](https://www.lucozade.com) The Lucozade Zero Tropical is one of the latest flavor offerings from the [Suntory Beverage & Food](https://www.trendhunter.com/trends/lucozade-alert)-owned brand for the UK market that follows on consumer demand. The drink comes in response to the growing popularity of low to no-sugar soft drinks that presently make up more than half of the sales volume. The drink will come in 500ml bottles for £1.49 each with a four-pack of 380ml servings for £2 also being launched come February 15, 2021. Head of [Lucozade Energy](https://www.trendhunter.com/trends/lucozade-energy-onpack-promotion) at Suntory Beverage & Food [GB&I](https://www.trendhunter.com/trends/lucozade-alert-flavors) Zoe Trimble spoke on the new Lucozade Zero Tropical saying, "When we were planning this launch, we spoke to retailers and 84% told us they would be interested in stocking a new flavor from Lucozade Zero. We also know that one in three shoppers would buy more Lucozade Zero if a new flavor was available – so the opportunity for this new Tropical launch was clear. Lucozade is famous for its impressive flavors range and so we knew we needed to be on-trend and go big with this launch. With our track record of new product launches and tropical-flavored energy drinks growing at 22%, we are confident our newest flavor, Lucozade Zero Tropical, will support our retail partners at launch and beyond.” ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Low-sugar Soft Drinks:** There is a growing demand for low-sugar soft drinks, which presents an opportunity for drinks manufacturers to create new flavors with less sugar. - **Tropical-flavored Drinks:** Tropical-flavored drinks are currently on-trend and experiencing growth, creating an opportunity for drinks manufacturers to develop new offerings in this flavor category. - **Convenient Packaging:** Consumers are looking for convenience when purchasing drinks, creating an opportunity for manufacturers to offer bottled and packaged options with varying serving sizes to meet consumer demand. ### Industries Being Reshaped - **Soft Drink Manufacturing:** Soft drink manufacturers can capitalize on the growing demand for low-sugar options and tropical flavors by developing new products that meet consumer preferences. - **Packaging and Bottling:** There is a growing demand for convenient packaging options, presenting an opportunity for packaging and bottling companies to create innovative solutions that meet consumer needs. - **Retail Sales:** Retailers can capitalize on the demand for low-sugar and tropical-flavored drinks by stocking new products and marketing them to consumers who are seeking these options. ## Related on Trend Hunter - [Sugar-Free Fruity Cans](https://www.trendhunter.com/trends/lucozade-alert-1.md) - [Premium Energy Drink Flavors](https://www.trendhunter.com/trends/lucozade-alert-flavors.md) - [Tropical Escapism Energy Drinks](https://www.trendhunter.com/trends/vimto-energy-zero-tropical-cooler.md) - [Low-Sugar Active Lifestyle Drinks](https://www.trendhunter.com/trends/boost-drinks.md) - [Zero-Sugar Juice Ranges](https://www.trendhunter.com/trends/tropicana-zero-sugar-juice.md) - [Chewable Coconut Beverages](https://www.trendhunter.com/trends/zero-sugar-drinks.md) - [Compact Citrusy Energy Drinks](https://www.trendhunter.com/trends/rockstar-blood-orange-zero-sugar.md) - [Extra-Fruity Zero-Sugar Sodas](https://www.trendhunter.com/trends/calypso-soft-drinks.md) - [Zero-Sugar Energy Expansions](https://www.trendhunter.com/trends/celsius.md)