# Vitamin-Enriched Zero-Sugar Sports Drinks Lucozade Sport Zero Sugar Comes in Two Flavors By Michael Hemsworth | Published 2023-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lucozade-sport-zero-sugar References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/lucozade-sport-expands-range-with-zero-sugar-09-03-2023/) & [lucozade](https://www.lucozade.com)  The Lucozade Sport Zero Sugar sports drinks are being launched in the UK to help capture the attention of consumers who aren't existing fans of the the brand's original Lucozade Sport. The drink is targeted towards consumers who are partaking in sporting events and features just four-calories per serving with no sugar in the formula. The drink comes in Raspberry & Passion Fruit and Orange & Peach flavors, which both come in individual 500ml bottles as well as multipacks of 500ml bottles. Head of Marketing for Lucozade Sport at [Suntory Beverage & Food](https://www.trendhunter.com/trends/lucozade-alert) GB&I ([SBF GB&I](https://www.trendhunter.com/trends/lucozade-alert-1)) Tom Bell spoke on the Lucozade Sport Zero Sugar sports drinks saying, "With 77% of the UK population taking part in regular exercise, Lucozade Sport Zero Sugar meets a consumer need for great tasting, [low calorie and zero sugar hydration](https://www.trendhunter.com/trends/flash-iv-caffeine)." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 28% | Activity: 57% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Zero-sugar Sports Drinks:** As more consumers adopt healthy lifestyles, there is a growing trend towards zero-sugar sports drinks that meet their nutritional needs without the added sugar. - **Vitamin-enriched Drinks:** With more consumers placing emphasis on health and wellness, there is a growing trend towards vitamin-enriched sports drinks as a convenient way for consumers to meet their daily nutritional requirements. - **Flavored Water:** Consumers are seeking out low-calorie and zero-sugar alternatives to traditional sports drinks, leading to a trend towards flavored water with added vitamins and minerals to meet their hydration needs. ### Sectors Adopting This - **Beverage Industry:** The beverage industry has an opportunity to innovate and create more vitamin-enriched and zero-sugar sports drinks to meet the growing demand for healthier alternatives. - **Sports Nutrition Industry:** The sports nutrition industry can capitalize on the trend towards zero-sugar sports drinks by introducing innovative products that cater to the specific needs of athletes and fitness enthusiasts. - **Health and Wellness Industry:** As consumers place greater emphasis on health and wellness, the health and wellness industry can drive innovation by developing new products that meet the growing demand for low-calorie and zero-sugar sports drinks. ## Related on Trend Hunter - [Sugar-Free Fruity Cans](https://www.trendhunter.com/trends/lucozade-alert-1.md) - [Low-Sugar Active Lifestyle Drinks](https://www.trendhunter.com/trends/boost-drinks.md) - [Sparkling Sugar-Free Squash Drinks](https://www.trendhunter.com/trends/ribena-zero-sugar-sparkling.md) - [Premium Energy Drink Flavors](https://www.trendhunter.com/trends/lucozade-alert-flavors.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md) - [Zero-Sugar Energy Drink Lineups](https://www.trendhunter.com/trends/relentless-zero-sugar.md) - [Health-Conscious Hydration Drinks](https://www.trendhunter.com/trends/bodyarmor-zero-sugar.md) - [Full-Flavor Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/red-bull-zero.md) - [Ultra-Low Sugar Juices](https://www.trendhunter.com/trends/caprisun-zero.md)