# Pork-Flavored Savory Lattes Starbucks Reserve Shanghai Roastery is Serving a Lucky Savory Latte By Laura McQuarrie | Published 2024-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lucky-savory-latte References: [designtaxi](https://designtaxi.com/news/426296/Starbucks-Quenches-The-Thirsts-Of-Meat-Lovers-With-Pork-Lattes/) & [weibo](https://weibo.com/6558853223/4994471228082282)  To mark the Chinese New Year, [Starbucks Reserve](https://www.trendhunter.com/trends/the-lucky-savory-latte) Shanghai Roastery is serving the Lucky Savory Latte, and it's an unusual beverage that appeals to meat lovers and adventurous drinkers alike. This sweet and savory latte blends espresso with a sauce inspired by Dongpo pork, and it's topped with steamed milk and a skewered pork slice. Complete with pops of red, the Chinese New Year beverage signifies fortune, luck, vitality, celebration and prosperity during 2024 as a Year of the Dragon. This gourmet, savory latte is a Starbucks Reserve exclusive and however polarizing, it taps into the desire for [experimental beverages](https://www.trendhunter.com/trends/botanical-inspired-beverages) in China, and alternatives to the usual sweet and sugary options on cafe menus. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 62% | Activity: 64% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Savory Beverage Trend:** Incorporating meat-inspired flavors into espresso drinks offers a unique twist on traditional latte offerings. - **Experimental Cafe Options:** The demand for unconventional beverages drives the creation of innovative menu items like pork-flavored lattes. - **Cultural Celebration Beverages:** Beverages tied to cultural events like the Chinese New Year provide opportunities for symbolic and thematic drink creations. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore incorporating savory elements into drinks to cater to diverse consumer preferences. - **Hospitality:** In the hospitality sector, there is potential to introduce unique and themed beverages that enhance guest experiences and drive customer engagement. - **Cultural Events and Festivities:** Businesses tied to cultural celebrations can innovate by offering symbolic and thematic beverages that resonate with customers during special occasions. ## Related on Trend Hunter - [Meat-Flavored Coffee Drinks](https://www.trendhunter.com/trends/the-lucky-savory-latte.md) - [Fruity New Year Lattes](https://www.trendhunter.com/trends/strawberry-tea-latte.md) - [Savory Soup-Inspired Cappuccinos](https://www.trendhunter.com/trends/starbucks-japan-soupuccino.md) - [Lunar Celebration Coffees](https://www.trendhunter.com/trends/unforgettable-taste-for-new-beginnings.md) - [New Year-Celebrating Tea Lattes](https://www.trendhunter.com/trends/japanese-chai-tea-latte.md) - [Caramel Miso Latte Flavors](https://www.trendhunter.com/trends/caramel-miso-latte-flavor.md) - [Festive Mille-Feuille Lattes](https://www.trendhunter.com/trends/hazelnut-praline-millefeuille-oatmilk-latte.md) - [Plant-Based Pulled Pork Wraps](https://www.trendhunter.com/trends/unlimeat-pulled-pork-wrap.md) - [Scallion Iced Lattes](https://www.trendhunter.com/trends/scallion-iced-latte.md)