# Charming New Year Desserts The Starbucks Korea Lucky Puppy Cupcakes Celebrate the Year of the Dog By Michael Hemsworth | Published 2018-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lucky-puppy-cupcakes References: [luxurytrump](http://luxurytrump.com/fooddrink/starbucks-lucky-puppy-cupcakes/) & [istarbucks.co.kr](http://www.istarbucks.co.kr) The [Starbucks](https://www.trendhunter.com/trends/starbucks-japan-year-of-the-rabbit) Korea Lucky Puppy Cupcakes were created by the brand to help celebrate [Chinese New Year](https://www.trendhunter.com/trends/unforgettable-taste-for-new-beginnings) in a way that's both tasty and cute. The cupcakes come in [chocolate and strawberry flavor options](https://www.trendhunter.com/trends/cacao-strawberry-mousse-frappuccino), and have been crafted with the adorable aesthetic of a dog to help commemorate the Year of the Dog. The cafe brand cupcakes are made with a delicious base cake that is paired with a crunchy cookie on the top, which makes it a nice balance of textures. The limited-edition Starbucks Korea Lucky Puppy Cupcakes acknowledge the stronger position that brands are taking on an international basis to help become a more integrated part of the consumer experience regarding traditional holidays. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 52% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Holiday-themed Desserts:** Offering holiday-themed baked goods or snacks can draw in consumers looking to get into the festive spirit and provide a unique experience. - **Adorable Aesthetics:** Incorporating cute designs or characters into food products can make them more appealing to customers and create a memorable experience. - **Texture Play:** Combining different textures in desserts, such as soft cake and crunchy toppings, can provide a more interesting taste experience for the consumer. ### Where This Applies - **Food and Beverage:** Food and beverage companies can create holiday-themed products to draw in customers during specific times of the year, creating a unique experience. - **Hospitality:** Hotels, resorts, and cafes can offer holiday-themed desserts to create a memorable experience for their guests, attracting repeat business. - **Retail:** Retailers can incorporate holiday-themed desserts into their merchandise offerings, further enhancing the experience for shoppers and attracting new customers. ## Related on Trend Hunter - [Rabbit-Themed Cafe Collections](https://www.trendhunter.com/trends/starbucks-japan-year-of-the-rabbit.md) - [New Year Cafe Merchandise](https://www.trendhunter.com/trends/starbucks-new-years-collection.md) - [Unicorn-Inspired Bakery Cakes](https://www.trendhunter.com/trends/new-unicorn-cake.md) - [Fruity New Year Lattes](https://www.trendhunter.com/trends/strawberry-tea-latte.md) - [Pork-Flavored Savory Lattes](https://www.trendhunter.com/trends/lucky-savory-latte.md) - [Cafe New Year Ornaments](https://www.trendhunter.com/trends/year-of-the-dragon-figurines.md) - [Dessert-Themed Valentine's Cafe Drinks](https://www.trendhunter.com/trends/starbucks-valentines-day-drinks.md) - [Celebratory Matcha Cafe Menus](https://www.trendhunter.com/trends/starbucks-japan-new-years.md) - [Romantic Indulgence Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-valentines-day-drinks.md)