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# Grinning Woodland Animals
Lucky Monkey by Tom Hussey Features Creatures With Name Tags

By Jordan M | Published 2011-01-15 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/lucky-monkey-by-tom-hussey
References: [shockblast.net](http://www.shockblast.net/lucky-monkey-by-tom-hussey/) & [behance.net](http://www.behance.net/tomhussey/frame/785105)

Lucky Monkey by Tom Hussey is a collection of photos that is so ingeniously brilliant that you almost can’t take it all in right away. Animals with name tags? Why did this take so long to come around?!

Featuring animals nonchalantly wearing name tags with clever names, Lucky Monkey by Tom Hussey came to be as a brilliant [advertising concept](https://www.trendhunter.com/trends/axe-campaign) for a [petting zoo](https://www.trendhunter.com/trends/reserve-hotel). The resulting campaign yielded these [hilarious photos](https://www.trendhunter.com/trends/utsdd). And though we live in a time of unprecedented advertising innovation where ad campaigns are increasingly becoming complex and confusing, it is a simple series like this collection that truly sparks inspiration within the ad world.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 37% | Activity: 50% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Animals with Name Tags:** Opportunity to create humorous and relatable advertising campaigns by incorporating animals wearing name tags.
- **Simplistic Advertising Concepts:** Potential for advertisers to focus on simple and eye-catching concepts that stand out amidst complex and confusing ad campaigns.
- **Inspiration in Advertising:** Emerging trend of finding inspiration and innovation in simple and clever advertising collections.

### Who This Affects Most

- **Advertising:** Opportunity for ad agencies to create unique and humorous campaigns using animals with name tags.
- **Photography:** Potential for photographers to explore creative and visually appealing concepts like animals wearing name tags.
- **Marketing:** Emerging trend of simplified and inspiring advertising campaigns provides marketers with innovative ideas for brand promotions.

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