# Afloat Americana Photoshoots The Lucky Magazine July 2012 Jenkins Editorial is Patriotic and Naval By Jordy E | Published 2012-06-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lucky-magazine-july-2012 References: [fashionscansremastered.net](http://fashionscansremastered.net/2012/06/07/bekah-jenkins-lucky-magazine-july-2012/) & [luckymag](http://www.luckymag.com/) The Lucky Magazine July 2012 'The Edge of Summer' photoshoot takes the publication's readership on to a tour of the high seas. Model Bekah Jenkins assumes the role quite well here, brandishing an Americana take on the [marine-friendly motif](https://www.trendhunter.com/trends/british-watersports-collegiate-prep). The star-spangled banner displayed near the rear of a wooden boat in the Edge of Summer instantly brings about images of sailing trips spent along U.S. beds of water. And while some may harbor a fear of tides, Jenkins has invited viewers to merely peer at seaside ensembles as she is found sporting [blue and white stripes](https://www.trendhunter.com/trends/maison-amorys-gingham-edit), loose sarongs and a knit see-through sweater. The best part of this editorial is the fact that it modernizes [classic nautical looks](https://www.trendhunter.com/trends/relwen-sailcloth-tanker-jacket) with retro pink sunglasses and a patterned bra. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Modernized Nautical Fashion:** There is an opportunity for fashion brands to modernize classic nautical looks with retro elements, such as vibrant sunglasses and patterned accessories. - **Marine-inspired Photoshoots:** There is a trend of photoshoots featuring models in marine-friendly settings, providing an opportunity for photographers and publications to showcase coastal fashion. - **Sea-themed Aesthetics:** There is a growing interest in incorporating sea-themed aesthetics into fashion and editorial shoots, which presents an opportunity for designers to create unique coastal-inspired collections. ### Who This Affects Most - **Fashion:** The fashion industry can capitalize on the modernization of nautical looks and incorporate sea-themed aesthetics into their collections. - **Photography:** Photographers can take advantage of the trend of marine-inspired photoshoots to showcase their skills and capture coastal fashion in unique settings. - **Publishing:** Publishing companies can leverage the popularity of marine-themed editorials to attract readers and advertisers interested in coastal fashion and aesthetics. ## Related on Trend Hunter - [Coastal-Inspired Activewear Drops](https://www.trendhunter.com/trends/set-sail.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Sailing Race-Inspired Fashion Capsules](https://www.trendhunter.com/trends/americas-cup-barcelona.md) - [Mediterranean-Inspired Swimwear Collections](https://www.trendhunter.com/trends/escape-into-the-blue.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Singer-Joined Y2K Flare Denim](https://www.trendhunter.com/trends/ultra-low-rise-flare.md)