# Cane-Sugar Canned Lattes Lucky Jack Coffee Swaps Sugar For Monk Fruit, Erythritol, and Cane Sugar By Niko Pajkovic | Published 2022-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lucky-jack-coffee References: [preparedfoods](https://www.preparedfoods.com/articles/126098-the-natural-non-nutritive-sweet-spot) & [luckyjackcoffee](https://www.luckyjackcoffee.com/)  [Lucky Jack Coffee](https://www.trendhunter.com/trends/usda-organic) is a boutique coffee brand specializing in hand-crafted and small-batch cold brew beverages. The company offers a range of RTD nitrogen-infused cold brew drinks, including [nitro cold brew coffee lattes](https://www.trendhunter.com/trends/unconform). In addition, the brand prides itself on implementing sustainable harvesting methods and producing 100% organic coffee. Recently, Lucky Jack Coffee announced that it will be utilizing alternative sweeteners monk fruit and erythritol in its newest nitro latte SKUs. Now the 80-calorie canned coffee beverage will derive its sweetness from a combination of cane sugar, monk fruit, and erythritol. For those unfamiliar, monk fruit is an emerging all-natural sweetener extracted from a melon-like fruit that is native to China and Thailand. Meanwhile, erythritol is a sugar alcohol that contains approximately 5% of the calories found in sugar. Image Credit: Lucky Jack Coffee ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 55% | Activity: 79% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Alternative Sweeteners Nitro Lattes:** The use of alternative sweeteners in nitro lattes provides an opportunity for the development of unique flavor profiles while catering to the growing demand for healthier and all-natural beverages. - **Sustainable and Organic Cold Brew:** Sustainable and organic cold brew production can cater to a niche market that prioritizes ethical and environmental considerations while also offering premium quality beverages. - **Reduced Calorie Canned Beverages:** Reduced calorie canned beverage offerings provide an opportunity to cater to health-conscious consumers without sacrificing on taste or convenience. ### Industries Being Reshaped - **Beverage Manufacturing:** Beverage manufacturers can incorporate alternative sweeteners and organic and sustainable production methods to create unique and premium quality cold brew beverages. - **Health Food Retail:** Health food retailers can offer reduced calorie canned beverages as a healthier alternative to traditional soda and energy drinks. - **Food Service:** Food service providers can include nitro lattes with alternative sweeteners in their beverage offerings to cater to health-conscious customers who prioritize all-natural ingredients. ## Related on Trend Hunter - [Functional Canned Coffee Drinks](https://www.trendhunter.com/trends/lucky-jack-coffee-drinks.md) - [Free-From Ready-to-Drink Coffees](https://www.trendhunter.com/trends/caff-latte-zero.md) - [Gourmet Ground Coffee](https://www.trendhunter.com/trends/usda-organic.md) - [Textural Sweet Cold Coffees](https://www.trendhunter.com/trends/nitro-sweet-cold-brew.md) - [Fiber-Rich Iced Lattes](https://www.trendhunter.com/trends/single-serve-iced-latte.md) - [Monk Fruit-Sweetened Juices](https://www.trendhunter.com/trends/sweetened-juices.md) - [Plant-Based Multi-Serve Lattes](https://www.trendhunter.com/trends/multi-serve-lattes.md) - [Clean-Label Canned Lattes](https://www.trendhunter.com/trends/premium-canned-lattes.md) - [Coffee-Based Energy Drinks](https://www.trendhunter.com/trends/java-monster-cold-brew.md)