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# Lucky Charm-Adorned Sneakers
The Air Jordan Elevate is Back in a New 'Lucky Green' Iteration

By Katherine Pendrill | Published 2022-10-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lucky-green
References: [hypebae](https://hypebae.com/2022/9/air-jordan-1-low-elevate-lucky-green-dq8394-301-release-date)

The Air Jordan Elevate is back and this time around it boasts a '[Lucky](https://www.trendhunter.com/trends/lucky-skin-hydro) Green' design.

Featuring the iconic green, back, and white color palette of the [Boston Celtics](https://www.trendhunter.com/trends/jaylen-brown) basketball team, the new Lucky Green sneakers are sure to start a conversation. The base of the shoe features sleek white leather, which contracts nicely against the bright green soles. A mixture of black, white, and green also covers the shoe's Swoosh logo, laces, and tongue. But perhaps the most exciting feature of these new shoes is an anklet-inspired chain on the right shoe’s lateral side, which features tiny silver charms for [Jordan Brand's](https://www.trendhunter.com/trends/1-low-method-of-make-v3) logo, the number 23 (Michael Jordan's jersey number), and the number 1986 (the year Jordan set the record for most points in a postseason game).

Image Credit: Jordan Brand

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 50% | Activity: 39% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Lucky Charm-adorned Sneakers:** Incorporating lucky charms on sneakers is a new trend that can appeal to superstitious customers.
- **Nostalgic Color Palettes:** Using color palettes from classic sports teams can be a trend that evokes feelings of nostalgia and loyalty from fans.
- **Anklet-inspired Accessories:** Creating footwear with anklet-inspired chains can be a trend that adds a unique and customizable element to sneakers.

### Industries Being Reshaped

- **Sportswear:** Sportswear companies can incorporate classic sports team color palettes to create unique and nostalgic products.
- **Fashion:** Fashion brands can utilize the trend of anklet-inspired chains to add a unique accessory to their products.
- **Marketing:** Marketers can leverage the power of nostalgia by creating products with color palettes that invoke classic sports team iconicity.

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