# Virtual Fried Rice Restaurants Nextbite Launches New Asian Cuisine Brand, Lucky Dragon Fried Rice By Niko Pajkovic | Published 2021-12-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lucky-dragon-friend-rice References: [fastcasual](https://www.fastcasual.com/news/nextbite-launches-asian-restaurant/) & [nextbite.io](https://www.nextbite.io/)  Virtual restaurant provider [Nextbite](https://www.trendhunter.com/trends/nextbite) has announced the launch of its first Asian Cuisine brand, [Lucky Dragon Fried Rice](https://www.trendhunter.com/trends/lucky-foods). According to a recent press release, the new brand will offer a range of street-inspired, rice-based dishes through a delivery-only menu. More specifically, the menu will include three main options: Classic Fried Rice, Yum Yum Fried Rice, and Spicy Fried Rice. The Classic Fried Rice option is a rice dish served with eggs, protein, and a vegetable medley. Meanwhile, The Yum Yum Fried Rice option is a similar dish but with added Yum Yum sauce (Kewpie mayonnaise and Gochujang). Finally, the third menu item, Spicy Fried Rice, comes with the brand's secret [Spicy Sweet sauce](https://www.trendhunter.com/trends/zaxbys-asian-zensation), giving the dish a fiery kick. "We analyzed data from emerging Asian-inspired cuisine trends and worked with our Culinary R&D team to create a lineup that is simple to prepare and exciting to eat," said Daniel Carpenter, VP of Food Experience for Nextbite. Image Credit: NextBite ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 23% | Activity: 42% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Restaurants:** The rise of virtual restaurants creates opportunities for fast and affordable delivery-only menus. - **Asian-inspired Cuisine:** Growing popularity of Asian-inspired cuisine presents opportunities for unique and innovative dishes. - **Data-driven Menu Development:** Analyzing data to inform menu development creates opportunities for simple and exciting food offerings. ### Sectors Adopting This - **Food Delivery Services:** Food delivery services can benefit from partnering with virtual restaurants to expand their delivery offerings. - **Food and Beverage Manufacturing:** Food and beverage manufacturers can explore creating new Asian-inspired products for virtual restaurant brands. - **Restaurant Technology:** Restaurant technology companies can develop data-driven solutions to improve menu development for virtual restaurants. ## Related on Trend Hunter - [Frozen Asian Epicurean Meals](https://www.trendhunter.com/trends/saffron-road.md) - [Asian Cuisine Marketplaces](https://www.trendhunter.com/trends/springroll.md) - [Spicy Gen-Z-Forward Dishes](https://www.trendhunter.com/trends/panda-express-x-buldak.md) - [Convenience-Focused Meal Expansions](https://www.trendhunter.com/trends/singleserve-rice-cup.md) - [Heat-and-Eat Fakeaway Rices](https://www.trendhunter.com/trends/readytoheat-rice.md) - [Street Food-Inspired Rice Bowls](https://www.trendhunter.com/trends/street-food-rice-dishes.md) - [Pan-Asian Ready Meals](https://www.trendhunter.com/trends/sainsburys-4.md) - [Takeaway-Inspired Asian Cuisine Products](https://www.trendhunter.com/trends/blue-dragon-products.md) - [Restaurant-Quality Asian Cuisine Meal](https://www.trendhunter.com/trends/mings-frozen-meals.md)