# Marshmallow Cereal Milkshakes For a Limited Time, Burger King is Offering a Lucky Charms Shake By Laura McQuarrie | Published 2017-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lucky-charms-shake References: [brandeating](http://www.brandeating.com/2017/06/burger-king-introduces-new-lucky-charms-shake.html) & [bk](http://www.bk.com/menu-item/lucky-charms-shake) Following the release of the FROOT LOOPS Shake earlier this year, [Burger King](https://www.trendhunter.com/trends/burger-king-shakes) is now launching a [limited-edition Lucky Charms Shake](https://www.trendhunter.com/trends/shamrock-shake-1). This [novelty hand-spun milkshake](https://www.trendhunter.com/trends/habit-burger-grill-peppermint-bark-shake) boasts real pieces of the oat cereal and marshmallows, alongside a marshmallow cereal-flavored syrup, a vanilla soft serve ice cream base and a whipped topping. Over the past year, consumers have been able to enjoy the flavors of the best-selling Lucky Charms cereal as everything from oatmeal and marshmallow-only cereals, as well as ice cream sandwiches and popsicles. While a bowl of cereal is often seen as only a meal to be enjoyed first thing for breakfast, or perhaps even a late-night snack, the rise of cereal cafes has proven that cereal can be enjoyed anytime as an satiating, sweet all-day treat. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 85% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Cereal Milkshakes:** Opportunity for restaurants and fast food chains to create buzz and drive sales with limited-time cereal-infused milkshakes. - **Cereal-inspired Food and Beverage:** Innovation opportunities exist for food manufacturers and cafes to create unique products and experiences using popular cereal brands. - **Cereal-based Desserts:** Dessert shops and ice cream parlors can capitalize on the trend of cereal-themed sweets, offering creative concoctions for customers to enjoy. ### Sectors Adopting This - **Fast Food:** Fast food chains can leverage the popularity of cereal brands to introduce limited-time milkshake offerings, driving customer interest and sales. - **Food Manufacturing:** Opportunity for food manufacturers to collaborate with cereal brands to create new cereal-infused products and capitalize on the growing demand for innovative offerings. - **Dessert Shops:** Dessert shops specializing in unique treats can incorporate cereal-inspired desserts into their menu, offering customers a nostalgic and indulgent experience. ## Related on Trend Hunter - [Strawberry Cereal-Infused Milkshakes](https://www.trendhunter.com/trends/new-froot-loops-shake.md) - [Frosted Cereal Milkshakes](https://www.trendhunter.com/trends/frosted-flakes-shake.md) - [Berry Marshmallow Breakfast Cereals](https://www.trendhunter.com/trends/lucky-charms-berry-swirl.md) - [Crispy Dessert Cereal Shakes](https://www.trendhunter.com/trends/capn-crunch-cereal-shake.md) - [Rainbow Marshmallow Cereals](https://www.trendhunter.com/trends/magic-gems-cereal.md) - [Cereal-Flavored Ice Cream Shakes](https://www.trendhunter.com/trends/cinnamon-toast-crunch-shake-1.md) - [Chromatic Marshmallow Cereal Products](https://www.trendhunter.com/trends/lucky-charms-products.md) - [Marshmallow Cereal Lattes](https://www.trendhunter.com/trends/lucky-charms-latte.md) - [Dairy-Free Mint Shakes](https://www.trendhunter.com/trends/lucky-leprechaun-shake.md)