# Cereal-Inspired Marshmallows Jet-Puffed Created Real Lucky Charms Marshmallows By Laura McQuarrie | Published 2019-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lucky-charms-marshmallow References: [myrecipes](https://www.myrecipes.com/syndication/lucky-charms-jet-puffed-marshmallows) & [origin-new.kraftrecipes](http://origin-new.kraftrecipes.com/products/productlocator.aspx) Lucky Charms fans have been treated to everything from craft beer to sneakers inspired by [colorful Lucky Charms marshmallows](https://www.trendhunter.com/trends/ghost-protein-cereal-x-lucky-charms), as well as [special edition cereal boxes](https://www.trendhunter.com/trends/cereal-cups) of the product containing only dried marshmallows—now, thanks to Jet-Puffed, fans can enjoy yet another take on the multi-colored marshmallows. The Jet-Puffed Lucky Charms Magically Delicious Marshmallows are just as colorful and shapely as ever, including green shamrocks, pink hearts, yellow stars and blue crescent moons. These new treats will be a permanent addition to Jet-Puffed's product line, offering a way for Lucky Charms lovers to indulge in real marshmallows for snacks well beyond breakfast. When it comes to enjoying the colorful treats, Jet-Puffed recommends them for snacks and desserts. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 13% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Cereal-inspired Marshmallows:** Incorporating cereal-inspired marshmallows into various products and experiences is a disruptive innovation opportunity. - **Lucky Charms-inspired Products:** Creating a range of products inspired by the iconic Lucky Charms marshmallows offers a disruptive innovation opportunity. - **Expanding Snack Options:** Introducing new snack options like Lucky Charms marshmallows opens up disruptive innovation opportunities in the snack industry. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore incorporating cereal-inspired marshmallows into their products to offer unique and appealing options to consumers. - **Cereal Manufacturing:** Cereal manufacturers can consider partnering with marshmallow brands to launch special edition products incorporating Lucky Charms marshmallows, attracting new customers and creating a disruptive innovation in the cereal industry. - **Confectionery:** The confectionery industry can leverage the popularity of Lucky Charms marshmallows to create innovative confectionery products and disrupt the market with unique offerings. ## Related on Trend Hunter - [Chromatic Marshmallow Cereal Products](https://www.trendhunter.com/trends/lucky-charms-products.md) - [Rainbow Marshmallow Cereals](https://www.trendhunter.com/trends/magic-gems-cereal.md) - [Winter-Ready Marshmallow Products](https://www.trendhunter.com/trends/new-jetpuffed-marshmallows.md) - [Candy Corn-Flavored Marshmallows](https://www.trendhunter.com/trends/jetpuffed-candy-corn-marshmallows.md) - [Sweet Heart-Shaped Marshmallows](https://www.trendhunter.com/trends/hearts-marshmallows.md) - [Seasonal Marshmallow Flavors](https://www.trendhunter.com/trends/jet-puffed.md) - [Easter-Themed Marshmallows](https://www.trendhunter.com/trends/jetpuffed-1.md) - [Color-Changing Marshmallow Cereals](https://www.trendhunter.com/trends/lucky-charms-hidden-dragon.md) - [Haunted Marshmallow Cereals](https://www.trendhunter.com/trends/lucky-charms-limited-edition.md)