# Cereal-Infused Cupcake Kits Betty Crocker Just Released a Lucky Charms Cupcake Kit By Katherine Pendrill | Published 2022-02-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/lucky-charms-cupcake-kit References: [bestproducts](https://www.bestproducts.com/lifestyle/a39122580/betty-crocker-lucky-charms-cupcake-kit/) & [target](https://www.target.com/p/betty-crocker-lucky-charm-cupcake-kit-14-8oz/-/A-83977756?clkid=4659c7c4N4b1811ec8aa8bf0ab17ff585&lnm=81938&afid=Hearst%20Magazines&ref=tgt_adv_xasd0002)  This year, [Betty Crocker](https://www.trendhunter.com/trends/easter-egg-hunt-cupcake-kit) is making it easier than ever to get into the St. Patrick's Day spirit with the debut of its new [Lucky Charms](https://www.trendhunter.com/trends/limitededition-packaging) Cupcake Kit. Earlier this month, Betty Crocker released a Lucky Charms Complete Marshmallow Pancake Kit that allows you to make breakfast a little more magical. Now, dessert is getting the same upgrade with the Betty Crocker Lucky Charm Cupcake Kit. This limited-edition kit comes with everything you need to make a big batch of "magically delicious" cupcakes. Inside you'll find cupcake mix, bright green frosting, cupcake liners, and a blend of real Lucky Charms cereal and marshmallow pieces for the topping. Already available from retailers like [Target](https://www.trendhunter.com/trends/pancake-cereal), this new cupcake kit is the perfect at-home baking activity. Image Credit: Betty Crocker ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 17% | Activity: 43% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy) ## Key Themes ### Key Themes Behind This Trend - **Cereal-infused Baking Kits:** The emergence of cereal-infused baking kits will continue to provide exciting and unique baking experiences for consumers. - **Limited Edition Food Kits:** Limited edition food kits, like the Lucky Charms Cupcake Kit, will continue to create buzz and increase demand for food products. - **Food Mashups:** The combination of different food products, such as cereal and cupcakes, will continue to be a trend in the food industry, creating new opportunities for innovation and product development. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on the trend of cereal-infused baking kits by creating new products and expanding on existing ones. - **Retail:** Retailers can capitalize on the trend of limited edition food kits by partnering with food companies to create exclusive products that drive consumer interest and sales. - **E-commerce:** E-commerce platforms can take advantage of the trend of food mashups by offering a wider variety of unique and innovative food products to consumers. ## Related on Trend Hunter - [Cereal-Studded Holiday Cookies](https://www.trendhunter.com/trends/mallow-creme-ft-lucky-charms.md) - [Easter Hunt-Themed Baking Kits](https://www.trendhunter.com/trends/easter-egg-hunt-cupcake-kit.md) - [Color-Changing Cupcake Mixes](https://www.trendhunter.com/trends/cupcake-kit.md) - [Rainbow Marshmallow Cereals](https://www.trendhunter.com/trends/magic-gems-cereal.md) - [Springtime Cereal-Topped Cookies](https://www.trendhunter.com/trends/mallow-creme-cookie.md) - [Monstrous Cookie Sandwich Kits](https://www.trendhunter.com/trends/count-chocula-cookie-kit.md) - [Cereal-Flavored Baking Mixes](https://www.trendhunter.com/trends/cinnamon-toast-crunch-cake-mix.md) - [Chromatic Marshmallow Cereal Products](https://www.trendhunter.com/trends/lucky-charms-products.md) - [Festively Themed Baking Products](https://www.trendhunter.com/trends/betty-crocker-products.md)