# Winter-Edition Breakfast Cereals The Cinnamon Vanilla Lucky Charms Cereal Has Snowman Marshmallows By Laura McQuarrie | Published 2017-10-13 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/lucky-charms-cereal References: [popsugar](https://www.popsugar.com/food/Cinnamon-Vanilla-Lucky-Charms-Snowman-Marshmallows-44117715) & [luckycharms](http://www.luckycharms.com/) In preparation for the upcoming winter season, General Mills unveiled a comforting new [Lucky Charms](https://www.trendhunter.com/trends/lucky-charms-hidden-dragon) cereal flavor—Cinnamon Vanilla. In addition to featuring frosted cinnamon oat cereal pieces, the special-edition Cinnamon Vanilla Lucky Charms cereal boasts [colorful marshmallow pieces](https://www.trendhunter.com/trends/ghost-protein-cereal-x-lucky-charms) that are shaped like snowballs, snowflakes and snowmen. While there are plenty of popular cereal products that have been reinvented for calendar holidays like Christmas and Halloween, this limited-edition Lucky Charms cereal has the potential to offer comfort as a breakfast cereal all throughout the long and cold winter season. As well as releasing a festive new kind of Lucky Charms for the winter season, General Mills also recently unveiled [Hot Cocoa Cocoa Puffs](https://www.trendhunter.com/trends/mexican-style-hot-chocolate-cereal) for chocolate lovers. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 28% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Winter-themed Breakfast Cereals:** General Mills' Cinnamon Vanilla Lucky Charms and Hot Cocoa Cocoa Puffs are prime examples of how seasonal offerings of mainstream products can bring in new customers and create a buzz around brands - **Limited-edition Flavor Profile Cereal:** General Mills' Cinnamon Vanilla Lucky Charms demonstrates how adding a limited-time flavor can capture customer attention and create a significant competitive advantage - **Creative Cereal Shapes:** General Mills' Cinnamon Vanilla Lucky Charms shows how unique cereal shapes can help brands create a theme around a product and make it more engaging for kids and adults alike ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can benefit from seasonal and limited-edition flavors to attract customers and differentiate themselves from competitors - **Marketing and Advertising:** Marketing and advertising companies can help brands create special occasion or seasonal campaigns to attract customers and create brand awareness - **Consumer Packaged Goods:** Consumer packaged goods companies can invest in creating unique flavor profiles and visually-appealing shapes to improve the value proposition of their products and stand out in the crowded market ## Related on Trend Hunter - [Rainbow Marshmallow Cereals](https://www.trendhunter.com/trends/magic-gems-cereal.md) - [Haunted Marshmallow Cereals](https://www.trendhunter.com/trends/lucky-charms-limited-edition.md) - [Berry Marshmallow Breakfast Cereals](https://www.trendhunter.com/trends/lucky-charms-berry-swirl.md) - [Cooling Wintry Cereals](https://www.trendhunter.com/trends/north-pole-snow-creme-cereal.md) - [Cookie-Flavored Holiday Cereals](https://www.trendhunter.com/trends/sugar-cookie-toast-crunch.md) - [Color-Changing Marshmallow Cereals](https://www.trendhunter.com/trends/lucky-charms-hidden-dragon.md) - [Retailer-Themed Breakfast Cereals](https://www.trendhunter.com/trends/sams-club-lucky-charms-cereal.md) - [Claymation-Themed Breakfast Cereals](https://www.trendhunter.com/trends/rudolph-cereal.md) - [Wintry Cookie-Inspired Cereals](https://www.trendhunter.com/trends/oats-sugar-cookie-cereal.md)