# Pop-Up Piggy Postcards The Lucky Charm Wish Postcard Features a Standing Swine By Francis Tiangson | Published 2011-03-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/lucky-charm-wish-postcard References: [notcot.org](http://www.notcot.org/post/38632/) & [sleekidentity](http://sleekidentity.com/products/detail/lucky-charm-es-collection/) The Lucky Charm Wish Postcard is not your average [piece of mail](https://www.trendhunter.com/trends/smartpress). What makes it a truly distinct postcard is that it has a [pop-out pig](https://www.trendhunter.com/trends/anything-roots-post), which is supposed to give you good luck. The pink, powder-coated steel pig can become a decorative piece once it is opened by the recipient. It's believed by Germans that the pig is a [sign of good luck](https://www.trendhunter.com/trends/staub-enameled-cast-iron); therefore, sending somebody the Lucky Charm Wish Postcard will hopefully also send them good fortune to follow. Es Collection is the family-based company who designed the Lucky Charm Wish Postcard. This metal postcard is just one of many clever unorthodox creations that they have come up with. I hope somebody out there wants to wish me good luck and sends a Lucky Charm Wish Postcard my way. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 45% | Activity: 42% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Pop-out Postcards:** Incorporate interactive elements into traditional postcards to create unique and memorable experiences for recipients. - **Customized Good Luck Charms:** Personalize gifts or marketing materials with symbols of good luck to create a meaningful connection with the recipient. - **Decorative Keepsakes:** Design products that can be repurposed as decorative items to extend their lifespan and add value for the consumer. ### Industries Being Reshaped - **Greeting Cards:** Explore innovative designs and materials to revitalize the greeting cards market and offer customers more engaging options. - **Gift and Souvenir:** Introduce unique and customizable products that tap into the desire for meaningful and personalized gifts. - **Home Decor:** Create products that blend functionality and aesthetics to appeal to consumers looking to enhance their living spaces. ## Related on Trend Hunter - [Paper-Made Piggy Banks](https://www.trendhunter.com/trends/metallic-piggy-bank.md) - [Miniature Collectible Charms](https://www.trendhunter.com/trends/labubu-pin-for-love.md) - [Playful Tarp Charm Capsules](https://www.trendhunter.com/trends/lucky-trucking.md) - [Wish-Friendly Chocolate Treats](https://www.trendhunter.com/trends/wishoco-chocolate-wishbone.md) - [Wish-Making Lantern Collectibles](https://www.trendhunter.com/trends/lil-wish-lanterns.md) - [3-D Card Kits](https://www.trendhunter.com/trends/6-popup-animal-cards-to-make.md) - [Good Fortune Jewelry Collections](https://www.trendhunter.com/trends/astrid-miyu-lucky-charm-collection.md) - [Luxe Lucky Symbol Pendants](https://www.trendhunter.com/trends/horseshoe-pendant.md) - [Eco-Friendly Wishing Well Coins](https://www.trendhunter.com/trends/wishing-feed.md)