# Shamrock-Themed Holiday Streetwear Alife's Lucky Capsule Celebrates St. Patrick's Day By Amy Duong | Published 2020-03-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lucky-capsule References: [hypebeast](https://hypebeast.com/2020/3/alife-st-patricks-day-lucky-capsule-everybody-hi-sneaker-hoodie) & [alifenewyork](https://alifenewyork.com/collections/alife) New York-based streetwear label Alife introduces its latest [Lucky](https://www.trendhunter.com/trends/lucky-charms-capsule) collection, which is designed to celebrate the holiday [St. Patrick's Day](https://www.trendhunter.com/trends/krispy-kreme-st-patricks-day). The capsule features a hoodie and a sneaker, making up a small series for the celebration. The footwear is the Everybody Hi silhouette, which is renamed Lucky to suit the theme this time. This version of the shoe boasts a colorway of white and green informed by leather materials in an overlaying manner across the uppers. There are touches of suede at the toebox and the lateral side showcases a shamrock informed by applique stitching. Branding accents are found across the heel and the tongue and the shoes come with a Alife/[Shop Art Museum](https://www.trendhunter.com/trends/in-ha-mood-perfume) hang tag. The sweater is done in forest green and cotton fleece materials. Image Credit: Alife ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 40% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Holiday Streetwear:** Disruptive innovation opportunity: Creating themed streetwear collections for different holidays - **Celebration Capsules:** Disruptive innovation opportunity: Designing limited edition capsule collections for specific celebrations - **Themed Sneaker Design:** Disruptive innovation opportunity: Incorporating thematic elements into sneaker designs ### Sectors Adopting This - **Streetwear:** Disruptive innovation opportunity: Reimagining streetwear by infusing it with holiday-themed aesthetics - **Fashion:** Disruptive innovation opportunity: Exploring the potential of limited edition capsule collections in the fashion industry - **Footwear:** Disruptive innovation opportunity: Pushing the boundaries of sneaker design by incorporating unique themes and colorways ## Related on Trend Hunter - [Celebratory Spirit Jackets](https://www.trendhunter.com/trends/jameson-st-patricks-eve-jacket.md) - [Festive Sportswear Capsule](https://www.trendhunter.com/trends/clot-x-adidas-2.md) - [Holiday-Theme Footwear Capsules](https://www.trendhunter.com/trends/autry-2.md) - [Technical Golfwear Capsules](https://www.trendhunter.com/trends/lucky-charms-capsule.md) - [Rich Green Lifestyle Sneakers](https://www.trendhunter.com/trends/new-balance-993-1.md) - [Festive Lifestyle Streetwear Capsules](https://www.trendhunter.com/trends/autonomy-collection-3.md) - [Shimmery New Year-Inspired Streetwear](https://www.trendhunter.com/trends/hajime-sorayama-2.md) - [One-of-One Fashion Capsules](https://www.trendhunter.com/trends/aeliza-3.md) - [Bold Valentine’s Streetwear](https://www.trendhunter.com/trends/valentines-day-capsule-collection.md)