# Team-Themed Chip Bags Tostitos Limited-Edition 'Lucky Bags' Help NFL Fans Connect to Team Rituals By Laura McQuarrie | Published 2017-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lucky-bags References: [trndmonitor](https://trndmonitor.com/food-news-feeling-lucky-tostitos-gives-nfl-fans-their-luckiest-season-yet/) & [fritolay](http://www.fritolay.com/) To help NFL fans show support their favorite team, Tostitos created a series of limited-edition 'Lucky Bags.' These all-new bags of tortilla chips celebrate Tostitos as the Official Chip and Dip of the NFL with team-inspired packaging. Beyond just boasting the logos and colors associated with teams like the Vikings, [Cardinals](https://www.trendhunter.com/trends/schnucks-cherry-cardinals-crunch-ice-cream) and Lions, the packaging designs include Snapcodes that connect fans to digital content revealing the corresponding special game-day rituals. For instance, fans of the [Denver Broncos](https://www.trendhunter.com/trends/dionilife) fans give a Mile High Salute, while the the [Green Bay Packers](https://www.trendhunter.com/trends/phillyhead) perform their touchdown leap into the stands. With the launch of these new bags, Tostitos is inviting fans to share their own game-day rituals on social media using the #LuckyBags hashtag for their chance to be featured on Tostitos' own Instagram, Twitter or Facebook. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 53% | Activity: 66% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Team-themed Packaging:** Opportunity for food and beverage companies to create team-themed packaging that connects fans to rituals and digital content. - **Snapcodes in Packaging:** Opportunity for product packaging to include Snapcodes that can connect consumers to digital content and enhance their product experience. - **User-generated Content Campaigns:** Opportunity for brands to launch user-generated content campaigns that encourage fans to engage with the brand on social media and share their experiences. ### Where This Applies - **Food and Beverage:** Food and beverage companies can leverage team-themed packaging and user-generated content campaigns to engage with fans and enhance their product experience. - **Digital Marketing:** Digital marketing firms can help brands incorporate Snapcodes into their product packaging and develop user-generated content campaigns that resonate with fans. - **Sports Merchandising:** Sports merchandise companies can work with food and beverage brands to develop team-themed packaging and merchandise that connects fans to their favorite teams. ## Related on Trend Hunter - [Football-Themed Snack Chips](https://www.trendhunter.com/trends/champion-chip-collection.md) - [Football-Themed Snack Chips](https://www.trendhunter.com/trends/mccoys-crisps.md) - [Football-Focused Snack Flavors](https://www.trendhunter.com/trends/cheetos-crunchy-buffalo.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Soccer Star Chip Campaigns](https://www.trendhunter.com/trends/lays-x-messi-chip-bags.md) - [Football-Themed Cereal Packaging](https://www.trendhunter.com/trends/general-mills-football-packaging.md) - [Sports-Themed Snack Chips](https://www.trendhunter.com/trends/postseasoning-the-chip.md) - [Vegas-Inspired Dining Experiences](https://www.trendhunter.com/trends/tost-by-tostitos.md) - [Football-Based Chocolate Bar Campaigns](https://www.trendhunter.com/trends/satisfortunes-for-nfl.md)