# Co-Created Fragrance Lines MINISO Debuts its Lucky 7 Perfume Series By Debra John | Published 2024-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lucky-7-perfume-series References: [prnewswire](https://www.prnewswire.com/news-releases/miniso-unveils-lucky-7-perfume-series--a-lucky-letter-to-your-life-302227338.html) & [miniso-ca](https://miniso-ca.com/pages/products/?beauty-wellness)  [MINISO](https://www.trendhunter.com/trends/miniso-x-minions) introduces the 'Lucky 7 perfume series,' a collection developed in collaboration with seven [master perfumers](https://www.trendhunter.com/trends/perfumer-extraordinaire) and is inspired by the number 7—a "symbol of luck and prosperity in both ancient Greek and Eastern cultures." The Lucky 7 series features [six distinct fragrances](https://www.trendhunter.com/trends/les-esprits-de-parfum): 'Classic,' 'Muse,' 'Goddess,' 'Bloom,' 'Starlight,' and 'Passion.' Each fragrance is designed to represent a different form of luck and aspiration while the bottles are designed with a diamond cut to reflect the varied personalities of the wearers. The collection includes a range of scents from sweet and fruity to elegant florals and rich oriental blends, accommodating different preferences. Additionally, MINISO will launch a global 'Lucky 7 Lifetime Version' online lottery starting August 20th. This event will "include seven participating countries in which seven winners will each receive a 7.3-liter bottle of MINISO Lucky 7 perfume" as part of the promotion. Image Credit: MINISO ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 90% | Activity: 96% | Freshness: 27% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Collaborative Fragrance Development:** Collaboration with master perfumers leads to unique scent profiles, enhancing brand authenticity and product uniqueness. - **Cultural Symbolism in Products:** Incorporating cultural elements like the number 7 into product lines attracts consumers interested in meaningful and symbolic purchases. - **Multi-nation Promotional Campaigns:** International promotional events, like an online lottery, generate global consumer interest and engagement across multiple markets. ### Industries Being Reshaped - **Fragrance and Perfume:** The fragrance industry benefits from innovative collaborations that produce exclusive and diverse scent collections. - **Luxury Goods:** Incorporating luxury-driven design elements such as diamond-cut bottles attracts high-end consumers seeking unique and premium products. - **E-commerce and Online Retail:** Running global online lotteries and exclusive launches enhances brand visibility and drives digital consumer engagement. ## Related on Trend Hunter - [Perfume-Crafting Collectibles](https://www.trendhunter.com/trends/miniverse-make-it-mini-fragrances.md) - [Familial Fashion House Perfumes](https://www.trendhunter.com/trends/fendi-fragrance.md) - [Ultra-Niche Luxury Fragrances](https://www.trendhunter.com/trends/rabanne-1.md) - [Sensorial Fragrance Collections](https://www.trendhunter.com/trends/finery-fragrances.md) - [Meme-Inspired Perfume Mists](https://www.trendhunter.com/trends/cheirosa-67-perfume-mist.md) - [Next-Gen Niche Perfumes](https://www.trendhunter.com/trends/top-scents.md) - [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md) - [Luxury Fragrance Collections](https://www.trendhunter.com/trends/the-olfactory-series-1-collection.md) - [Personalized Perfume Experiences](https://www.trendhunter.com/trends/perfume-atelier.md)