# Collaborative Caffeinated Cocktails Luckin Coffee Releases a New Low-Alcohol Coffee-Based Latte By Kanesa D | Published 2023-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/luckin-coffee-1 References: [foodingredientsfirst](https://www.foodingredientsfirst.com/news/luckin-coffee-brews-up-new-craze-in-china-with-low-alcohol-moutai-latte.html) & [luckincoffee](https://www.luckincoffee.com/)  [Luckin Coffee](https://www.trendhunter.com/trends/luckin-coffee-health-series) and Kweichow Moutai have come together to introduce a new 'Moutai Latte,' formulated with [caffeine and liquor](https://www.trendhunter.com/trends/hard-vietnamese-coffee) to appeal to consumers who enjoy both flavors fused. The product recently made its official debut earlier this month and has swiftly become a sensation in the Chinese market. “The starting point of the strategic cooperation between the two companies is to provide consumers with products and services of higher quality and a better experience. This will be the first sip of an [alcoholic latte](https://www.trendhunter.com/trends/coffee-spirit) for a lot of young Chinese people," said Jinyi Guo, chairman and CEO of Luckin Coffee. The 'Moutai Latte' features a delightful combination of coffee with a creamy topping, and it contains less than 0.5% alcohol content. The product is expected to appeal to Millenials in China who have embraced coffee as an integral part of their daily routines. Image Credit: Luckin Coffee, Kweichow Moutai ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 47% | Activity: 60% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Coffee-based Cocktails:** Luckin Coffee introduces a low-alcohol coffee-based latte, tapping into the growing trend of coffee-infused cocktails. - **Collaborative Partnerships:** Luckin Coffee and Kweichow Moutai join forces to create an innovative coffee and liquor fusion, showcasing the trend of collaborations in the beverage industry. - **Millennial Beverage Preferences:** The 'Moutai Latte' targets Chinese millennials who have a strong affinity for both coffee and alcohol, reflecting the trend of catering to the preferences of this demographic. ### Sectors Adopting This - **Beverage:** The beverage industry has an opportunity to explore the creation of cocktails that combine coffee and alcohol, catering to the evolving taste preferences of consumers. - **Hospitality:** Hotels, bars, and restaurants can incorporate coffee-based cocktails into their menus, tapping into the growing demand for innovative and unique beverage options. - **Collaborative Partnerships:** Companies in the beverage industry can form strategic partnerships to create unique offerings that blend different flavors, appealing to a wider range of consumers. ## Related on Trend Hunter - [Spiked Non-Dairy Lattes](https://www.trendhunter.com/trends/spiked-oat-milk-latte.md) - [Spirit-Spiked Canned Coffees](https://www.trendhunter.com/trends/alcachino-lattes.md) - [Alcohol-Inspired Coffee Creamers](https://www.trendhunter.com/trends/coffee-mate-kahla-crme-flavored-creamer.md) - [Hard Oat Milk Lattes](https://www.trendhunter.com/trends/nondairy-oat-milk-hard-latte.md) - [Ready-to-Drink Spiked Mocha Lattes](https://www.trendhunter.com/trends/dunkin-spiked-peppermint-mocha-iced-latte.md) - [Functional Canned Coffee Drinks](https://www.trendhunter.com/trends/lucky-jack-coffee-drinks.md) - [Spirit-Based Cold Brews](https://www.trendhunter.com/trends/hard-cold-brews.md) - [Chocolate Cereal Milk Lattes](https://www.trendhunter.com/trends/canned-lattes.md) - [Ready-to-Drink Hard Lattes](https://www.trendhunter.com/trends/hard-latte.md)