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# Charitable Elf-Imitating Images
Luckie Elf Donates $25 With Each Re-Created Scene That's Submitted

By Michael Hemsworth | Published 2012-12-15 | Special
Source: Trend Hunter, https://www.trendhunter.com/trends/luckie-elf
References: [adrants](http://www.adrants.com/2012/12/agency-asks-people-to-recreate-scenes.php) & [luckieelf](http://luckieelf.com)

The infamous Christmas movie 'Elf' is being recreated by fans and photographed for charity, as the Luckie Elf project will make a charitable donation for each photo submitted.

'Elf', staring actor Will Ferrell, stands as one of the most popular [holiday films](https://www.trendhunter.com/trends/barbour-x-shaun-the-sheep) to be released in recent years and fans of the flick can now have a blast by recreating their [favorite scenes](https://www.trendhunter.com/trends/reinfell-ad). Luckie Elf accepts the recreated scenes and posts them on its website to the delight of film fans across the country. Additionally, Luckie Elf will donate $25 to a [children's charity](https://www.trendhunter.com/trends/24-good-deeds) for every photo they receive.

Participants are given a hashtag description of the scene to recreate, which they can then upload to social media sites for approval.

Get involved at [Luckie Elf](http://luckieelf.com) and recreate your favorite Elf scene!

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 26% | Activity: 10% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special)

## Key Themes

### What's Driving This Trend

- **Recreating Film Scenes:** Opportunity for fans to recreate scenes from popular films and engage in charitable initiatives.
- **Digital Crowdsourcing for Charity:** Using social media platforms to gather user-generated content for charitable purposes.
- **Film-inspired Philanthropy:** Merging pop culture and philanthropy to encourage fan participation and support causes.

### Who This Affects Most

- **Film and Entertainment:** Opportunity for film studios to engage with fans and promote their movies through interactive initiatives.
- **Social Media and Technology:** Platforms can leverage user-generated content to support charitable initiatives and increase user engagement.
- **Charitable Organizations:** Opportunity for charities to leverage pop culture fandoms to raise funds and awareness for their causes.

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