# Video Game-Branded Cereals 'Lucio-Ohs' Bring Overwatch Out of the Game & Onto the Breakfast Table By Justin Lam | Published 2018-11-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lucioohs References: [gamespot](https://www.gamespot.com/articles/overwatchs-lucio-gets-his-own-cereal-and-a-full-fr/1100-6462997/) & [vg247](https://www.vg247.com/2018/11/02/overwatchs-lucio-cereal-luci-ohs/) Announced at Blizzcon 2018, 'Lucio-Ohs' are a [video game-branded cereal](https://www.trendhunter.com/trends/doughlicious-doom-the-dark-ages) celebrating the immensely popular Overwatch. Based on an in-game joke, Lucio-Ohs showcase the skating DJ support character who happens to be an international celebrity in the game. The cereal will be produced by [Kellogg's](https://www.trendhunter.com/trends/kelloggs-cocoa-loops) and will come packaged with new Overwatch loot. Lucio-Ohs will be available in December 2018 and will be Fruit Loop-flavored. In addition to the announcement of the cereal, [Blizzard Entertainment](https://www.trendhunter.com/trends/overwatch-2-2) and the Overwatch team announced a full album of Lucio music. Known as 'Synaesthesia Auditiva,' this album features original music -- some of which can be heard in the game. The release of the album was hinted back in 2015 with a fictional news story about the character. Image Credit: Blizzard Entertainment ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 30% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Branded Food Products:** Opportunity for companies to promote their brand in a new way through food products. - **Cross-promotion Marketing:** Opportunity to build brand awareness and customer loyalty through cross-promotion with other brands. - **Virtual Product Expansion:** Opportunity to expand product lines through virtual products or merchandise based on video games or other virtual worlds. ### Where This Applies - **Food and Beverage Industry:** Opportunity for food and beverage companies to expand their product lines through branded food products. - **Gaming Industry:** Opportunity for gaming companies to expand their brand and target audience through cross-promotion marketing. - **Marketing and Advertising Industry:** Opportunity for marketing and advertising companies to offer cross-promotion marketing strategies and virtual product expansion solutions. ## Related on Trend Hunter - [Mobile Game-Inspired Cereals](https://www.trendhunter.com/trends/clash-of-clans-cereal.md) - [Immersive Cereal Video Games](https://www.trendhunter.com/trends/weetos-world.md) - [Video Game-Themed Food Products](https://www.trendhunter.com/trends/general-mills-sonic-the-hedgehog.md) - [Animated K-Pop Cereal Ranges](https://www.trendhunter.com/trends/kpop-demon-hunters-cereal.md) - [Cocoa-Themed Breakfast Cereals](https://www.trendhunter.com/trends/kelloggs-cocoa-loops.md) - [Sci-Fi Film-Themed Cereals](https://www.trendhunter.com/trends/obiwan-kenobi-cereal.md) - [Monstrous Sci-Fi Cereals](https://www.trendhunter.com/trends/demogorgon-crunch.md) - [Cereal-Inspired Ice Creams](https://www.trendhunter.com/trends/cerealinspired-ice-cream.md) - [Macaron-Flavored Cereals](https://www.trendhunter.com/trends/kelloggs-miraculous-cereal.md)