# In-Restaurant Chicken Shacks Lucille’s Smokehouse Bar-B-Que Now Includes Another Hidden Restaurant By Riley von Niessen | Published 2020-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lucilles-smokehouse References: [restaurantnews](http://www.restaurantnews.com/lucilles-smokehouse-bar-b-que-launches-a-restaurant-within-a-restaurant-091420/) [Lucille’s Smokehouse Bar-B-Que](https://www.trendhunter.com/trends/bold-stacked), a California-based restaurant chain, has now expanded its offerings with the inclusion of a hidden [Chicken Shack](https://www.trendhunter.com/trends/shake-shack-showdown), which is located inside of its locations throughout California, Las Vegas, and in Tempe, Arizona. Consumers can order from the new Chicken Shack menu by scanning a QR code, which they can find on the restaurant's posters, or at their dining table. Once scanned, the QR code will bring up the Chicken Shack's "secret menu," spotlighting an array of delectable fried chicken dishes. This includes everything from [fried chicken sandwiches](https://www.trendhunter.com/trends/big-cluckin-chicken-sandwich) and meals, to jalapeno cornbread and deep-fried brownies. Lucille’s Smokehouse Bar-B-Que Director of Marketing Joan Hansen spoke to the new addition, stating "Comfort foods like fried chicken and barbecue are especially satisfying during this challenging time, and our new Chicken Shack menu delivers that comfort feeling with flavor and fun in our secret menu." Image Credit: Restaurant News / Lucille’s Smokehouse Bar-B-Que ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 15% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Hidden Menus:** Creating hidden menus within existing establishments can attract customers and provide a sense of exclusivity. - **QR Code Ordering:** Implementing QR codes for ordering allows for a contactless and efficient dining experience. - **Comfort Food Revival:** The resurgence of comfort food presents opportunities for restaurants to innovate and offer unique twists on classic dishes. ### Sectors Adopting This - **Restaurant:** Restaurants can leverage hidden menus and QR code ordering to enhance the customer experience and stand out in a competitive market. - **Hospitality:** Hotels and resorts can incorporate hidden menus and QR code ordering to provide guests with unique culinary offerings during their stay. - **Food Delivery:** Food delivery platforms can partner with restaurants offering hidden menus to provide exclusive dining experiences directly to customers' homes. ## Related on Trend Hunter - [Hearty BBQ Lunch Platters](https://www.trendhunter.com/trends/tour-of-bbq.md) - [Smoky BBQ QSR Sandwiches](https://www.trendhunter.com/trends/culvers.md) - [Barbecue-Themed Burger Menus](https://www.trendhunter.com/trends/smoky-bbq-menu.md) - [Family-Sized Barbecue Value Meals](https://www.trendhunter.com/trends/cluck-wagon-meal.md) - [Red Pepper-Dusted Chicken](https://www.trendhunter.com/trends/red-chak-chak.md) - [Regionally-Inspired Barbecue Menus](https://www.trendhunter.com/trends/bbq-road-trip.md) - [Smokey QSR Sandwiches](https://www.trendhunter.com/trends/bourbon-bacon-cheddar.md) - [Tangy BBQ Sandwiches](https://www.trendhunter.com/trends/memphis-style-bbq-chicken-sandwich.md) - [Chicken-Centric QSR Menus](https://www.trendhunter.com/trends/cantina-chicken-menu.md)