# High-Protein Senior Shakes Lucille is a Clean, Joyful, Nutritious Shake for Older Adults By Laura McQuarrie | Published 2026-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lucille References: [bevnet](https://www.bevnet.com/news/2026/lucille-health-takes-on-boost-and-ensure-with-a-better-for-you-senior-shake) & [lucillehealth](https://lucillehealth.com/)  [Lucille](https://www.trendhunter.com/trends/christmas-cookie-pudding) is the name of a new, clean, high-protein shake for older adults with a dietitian-crafted formula designed to deliver 20 grams of protein, [five grams of fiber](https://www.trendhunter.com/trends/todo) and convenient calories in a smooth, great-tasting blend that simplifies daily nourishment. "When my 91-year-old grandmother Lucille was in and out of hospitals recovering from atrial fibrillation, the nutrition options available to her were ultra-processed, clinical, and joyless. The exact opposite of my spunky, full-of-life grandma," said founder Jess Haghani. Knowing she could do better for her grandmother, Jess set out to craft a nutritious, easy-to-consume solution that met her standards—something she'd make for Lucille herself. The high-protein shake free from soy, lactose, seed oils, gluten, sugar alcohols, and carrageenan officially launches soon as a real-food alternative to the market's many artificially processed shakes. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 71% | Activity: 76% | Freshness: 60% - Audience gender: 50% men, 50% women - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Personalized Nutrition Solutions:** Customizable nutrition products tailored to specific demographics offer a disruptive solution in providing balanced diets aligned with unique dietary needs. - **Clean-label Products:** The rising demand for clean-label nutrition options is challenging traditional, overly-processed offerings by emphasizing transparency in ingredient sourcing. - **Functional Beverages for Seniors:** Innovations in functional beverages that cater specifically to senior nutrition are redefining the healthcare and wellness market for older adults. ### Industries Being Reshaped - **Senior Healthcare:** The senior healthcare industry is integrating personalized nutrition into its care models, transforming how nourishment is delivered to older populations. - **Nutraceuticals:** Nutraceuticals are on the rise as functional foods and beverages blur the line between traditional supplements and daily nutrition. - **Clean Eating Movement:** The clean eating movement is disrupting conventional food manufacturing by prioritizing ingredients that are minimally processed and naturally sourced. ## Related on Trend Hunter - [Indulgent High-Protein Shakes](https://www.trendhunter.com/trends/premier-protein-indulgence.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/almondmilk-protein-shakes.md) - [Lightly Carbonated Espresso Beverages](https://www.trendhunter.com/trends/espresso-tonics.md) - [Citrusy Vanilla Shakes](https://www.trendhunter.com/trends/smorange-dreamsicle-shake.md) - [Holiday Season Milkshake Menus](https://www.trendhunter.com/trends/ritas-milkshakes.md) - [Creamy Cold Brew Milkshakes](https://www.trendhunter.com/trends/cold-brew-shake.md) - [Fruity Effervescent Canned Cocktails](https://www.trendhunter.com/trends/sparkling-alcoholic-drinks.md) - [Crunchy Churro Ice Creams](https://www.trendhunter.com/trends/caramel-churro-crunch-ice-cream.md) - [Swirled Peanut Ice Creams](https://www.trendhunter.com/trends/peanut-butter-fudge-swirl-ice-cream.md)