# Racy Women‘s Shoes Campaigns Luciano Carvari SS08 Flora Amore Ads By mediterranean | Published 2008-03-07 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/luciano-carvari-women-ss08-floora-amore References: [carvari](http://carvari.com/news/45) The campaign for the spring-summer 2008 “Flora - Amore” [footwear collection](https://www.trendhunter.com/trends/make-your-way-campaign) from **Luciano Carvari** is ultra hot and racy. The concept was to bring living plants and shoes together. The extravagant shoot took place in Thailand, Morocco, Zanzibar, Mexico, Chile, Peru, as well as on the territory of the [National Academy of Sciences of Ukraine Botanical Gardens](https://www.trendhunter.com/trends/well-worn-campaign). Here we present you the women collection. Fantastic photography! **Implications** - Since urban society is so saturated with advertisements, consumers have become desensitized to typical images. The advertisements that now succeed are ones that contain [shocking or risque content](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) which sparks discussion in society. Companies can appeal to their desired target market by creating memorable marketing campaigns. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 97% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Shocking Marketing Campaigns:** Companies can appeal to their desired target market by creating memorable marketing campaigns that contain shocking or risque content. - **Desensitization to Advertisements:** Since urban society is saturated with advertisements, consumers have become desensitized to typical images, prompting companies to think outside the box to grab attention. - **Discussion-inducing Content:** Advertisements that contain shocking or risque content spark discussions in society, offering companies an opportunity to create engaging and memorable campaigns. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion and apparel industry can leverage shocking marketing campaigns to create memorable brand messages and stand out in a saturated market. - **Advertising and Marketing:** The advertising and marketing industry can explore the concept of desensitization to advertisements and develop innovative strategies to capture consumer attention. - **Consumer Goods:** Consumer goods companies can create discussion-inducing content in their advertisements to generate buzz and engage consumers in conversations about their brand. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md)