# Racy & Violent Flashback Footwear Ads Luciano Carvari Ukraine Launch Campaign By mediterranean | Published 2009-02-15 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/luciano-carvari-ukraine-launch-ad-campaign References: [homotography.blogspot](http://homotography.blogspot.com/2009/02/luciano-carvari-footwear-ad-campaign.html) & [carvari](http://carvari.com/promol/1) Violence and excessive use of nudity has become a recurrent theme in advertising these days. But a few years ago, it wasn’t such a mainstream alternative. One of Trend Hunter’s favorite shoe brands, Luciano Carvari, was on the forefront of this [aggressive and scandalous advertising trend](https://www.trendhunter.com/trends/songs-of-siren) in their launch campaign in the Ukraine. Wanting to make some waves and announce the arrival of the brand in a grand manner, the ad campaign introduces the brand as ultra-sexy with a bit of a sinister vibe. These [Luciano Carvari shoes](https://www.trendhunter.com/trends/make-your-way-campaign) are not for the faint of heart or for those who live life playing by the rules. The ads feature an [abundance of nudity](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty), twisted scenarios and a bit of violence. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 95% | Activity: 81% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Aggressive Advertising:** Using violence and excessive nudity in advertising to attract attention and create a buzz. - **Sinister Branding:** Introducing a brand with a dark and edgy image to appeal to consumers seeking something unconventional. - **Shock Value Marketing:** Creating ads that shock and surprise viewers to gain attention and generate buzz. ### Who This Affects Most - **Fashion:** Using aggressive and scandalous advertising to promote clothing and accessories. - **Cosmetics:** Introducing a cosmetics brand using dark and edgy branding to appeal to consumers seeking a unique and edgy look. - **Entertainment:** Using shock value marketing to promote movies, TV shows, or music videos that feature violent or provocative content. ## Related on Trend Hunter - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Sleek Monochromatic Footwear Designs](https://www.trendhunter.com/trends/caramba.md)